Coca Cola

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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.6 billion servings a day. With an …show more content…

Chairman of the Executive Committee is also the Chief Executive Officer (CEO) .Other executive committee members either have business specialisation e.g. the Chief Financial Officer or are responsible for a major region (e.g. Africa) Regional structure It makes sense for Coca-Cola to be organised into a regional structure as its triumphs heavily depend on the ability to connect with local consumers, This geographical organizational structure is useful for the company because it recognizes that: • markets are geographically separated • lifestyles, tastes, incomes and consumption patterns vary from region to region • markets are at different stages of development The corporation is separated into seven main segments; six geographic segments or Strategic Business Units (SBUs) - as well as the corporate (Head Office) segment. Each of these regional SBUs is further divided into divisions, e..g. UK belongs to the Northwest Europe division of the European union SBU. SBU’s are responsible for functional activities and decision making in their regions, e.g. SBUs are responsible for market research which is specific to the region, and for developing advertising to suit local consumers (using the languages of SBU’s countries). The structure of Coca-Cola Great Britain displays features of centralisation and decentralisation. Divisions and regions operate as business unit

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