Coca Cola

• Distribution and autonomy of business units: The people, departments, and often distributed facilities in modern organizations geographically, often across national borders. In many cases each unit has the power to create their own information systems; often these units Want to local data on their control. Mergers and acquisition Business often create this environment.

At this level, each of the SBUs is viewed as its own independent entity, pursuing its own profit-creating goals (Rothaermel, 2013). While organizations with a corporate-level strategy with a single or dominant business would be best served by a functional structure, organizations seeking related or unrelated diversification would be wise to utilize a multidivisional structure (Rothaermel, 2013).

Strategic business unit (SBU): a subsidiary division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.

Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)

Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Operating groups are also divided by different regions i.e. Africa, Asia, Middle East, European Union, Latin America, North America etc. All the divisions are further divided into geographical

Can you make poor investment decisions and be profitable? What evidence do you see from the companies’ results that indicate how well they made investment decisions (capital budgeting).

The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

The Coca Cola industry is a vibrant model that started in 1886 by John Styth Pemberton who was a pharmacist in Atlanta, which is the capital; headquarter for the Coca Cola Company. It is the world’s primary manufacturer of non-alcoholic beverage and operates on a global scale across over 200 countries worldwide with over 500 brands. The company is widely recognized by 94% of the world’s population (coca cola Company.com). Coca Cola is largely successful, has become the iconic beverage of the American culture, is ranked number three in the world, and is regard as “happiness in a bottle worldwide (bestglobalbrand.com) The company post revenue of 5.37 billion dollars with a 2% rise in the North American market (NBC.com). This report will therefore examine many different aspect of the Coca Cola company which as allow them to become the beverage and brand of choice worldwide.

Basically SBU is part of portfolio technique (in which company operates multiple products), SBU plans itself and operate itself to separate some product or unit to stand alone but it remains in the company or boundaries of the company also separates business mission statement or objectives that can be planned separately from other company businesses. They themselves are responsible for their profit and loss also for their objectives. They plan strategies for achieving their goals.

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

Question Coke and Pepsi are substitutes if Answer the supply of Coke increases when the price of Pepsi falls the demand for Coke increases when the price of Pepsi rises the demand for Coke increases when the price of Pepsi falls the demand for Coke and Pepsi rise and fall together Add Question Here

Divisional and conglomerate designs have some similarities. Both are based on separate businesses operating under the larger framework of a parent company or organisation, however, in a divisional structure the businesses are directly related to each other whereas with a conglomerate structure the businesses are unrelated separate entities. Both structures are based on product departmentalisation, which is where each business is responsible for producing their own service or goods, responsible for profits and losses and have their own independent general managers (Davidson et al, 2009).

Indeed, Coca-Cola Corporation’s strategy during the last decade has succeeded in attempting to compensate various cultural differences, intra- and inter-market complexities (Wilken & Sinclair, 2011, p. 10). This is well illustrated by its strategy which consists in leading a global marketing strategy including specific regional sub-strategies, implemented through the adoption of a kind of country clustering coupled with specific regional product launches. “Think local, act local” appears to be Coca-Cola’s semi-global marketing strategy (Wakefield, 2007, p.