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Coca cola

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Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under …show more content…

These are all big numbers and Coca Cola is trying to figure out how to tab into that market just like everyone else. Equity Brand equity is very difficult to measure since it depends on consumers’ perception and opinion of the brand. Brand equity is the value, both tangible and intangible, that a brand adds to a product/service: the added value a brand name identity brings to a product or service beyond the functional benefits provided. Having a high brand equity equates to being successful in retaining their current customers and bringing in new customers. Coca Cola is even more difficult to measure since it has many different products that compete with each other. But given the uncertainty and difficulty of measuring Coca Cola’s brand equity it is still very obvious that they have very had brand equity since they have been in business for so many years and are sold all over the world. We can take this one fact as a key indicator of Coca Colas brand—the term Coca Cola is only second in popularity to the term “ok”. That says a lot since “ok” is nearly a universal saying that could be understood b nearly everyone across this world. In 2012 Coca Cola was worth, as per MillwardBrown Optimor, $74.286B compared to Pepsi which was worth only $12.598B—this puts Coca Cola in 6th place behind Apple, IBM, Google, McDonald’s and Microsoft—all big names around the world and besides McDonald’s are in

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