Cochlear Cases

Cochlear implants are becoming more and more popular now. Even babies as young as 12 months are receiving a cochlear implant. For hearing parents it’s more convenient to have their child get a cochlear implant rather then to learn sign language. Hearing parents usually just look for the simple way out because they don’t want to have a child who is “different.�

In today’s society there is an ongoing debate of weather children who are deaf should receive cochlear implants. A cochlear implant is a device that takes sound wave and changes the waves into electrical activity for the brain to interpret. Wire called electrodes are surgically implanted into the cochlear nerve which receives a signal from the microphone attached to the transmitter and speech processor. The microphone captures the sound from the environment and the speech processor filters the noise versus speech. Then the transmitter sends an electrical signal through the electrodes to stimulate the cochlear nerve. Every person has a different thought depending on their experiences in their life whether deaf children should receive cochlear

Cochlear Implants are an object that is very controversial in the deaf community. “A Cochlear Implants is a device that provdes direct electrical stimulation to the auditory (hearing) nerve in the inner ear.” (“Cochlear Implants”) Cochlear Implants bypass the damaged hair cells, and directly stimulate the auditory nerve. Depending on when the Cochlear Implant is implanted it allows people to hear sounds, and sometimes even their own voice. While it does not cure hearing loss or deafness, it does allow people to hear. On more technical terms a Cochlear Implant includes parts like a microphone, speech processor, and a transmitter which each play a different part in the Cochlear Implant. The microphone picks up sounds, sends them to the speech processer, and then the speech processor analyzes and digitized the sound signal, thus sending them to a transmitter worn on the head. The debate of whether or not Cochlear Implants are right in the deaf community is one that has been going on for years. People believe having Cochlear Implants are a good thing, because they allow deaf people to communicate with hearing people, it allows people who are not helped by conventional hearing aids to be helped, and it creates new possibilities for deaf people. However there are also people that argue that having a Cochlear Implant is a bad thing, because it proposes the idea that deaf people need to be fixed, it can give deaf people false hope, and it proposes the idea that deaf people have a

3. Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers? (1-6 sentences. 3.0 points)

To start with, cochlear implants won’t change the person’s identity because it’s a helpful device in which won’t change the individual’s physical aspects. According to the movie Sound and Fury documentary, the child Peter was given a cochlear implant after a few months of birth. Peter’s surgery was a success in which he continued being who he is even after given an implant. The implant can be easily put back on the child and even removed in which he would be back to normal. Another reason why the cochlear implant won’t change the person’s identity because it is meant for someone deaf to actually hear. According to Source A, its states that “ Some commentators attacked the medical profession's role in the creation of such negative images of

A Cochlear Implant is an electronic device that partially restores hearing in people who have severe hearing loss due to damage of the inner ear and who receive limited benefit from hearing aids (http://www.cochlear.com/wps/wcm/connect/au/home/understand/hearing-and-hl/hl-treatments/cochlear-implant). In some cases there are patients whose hearing did not adjust correctly, having a risk of developing a virus, complications after the surgery, the benefits of sign language without a cochlear implant and lastly children or adults with cochlear implants may not even develop a good speech. There are many positive and negative articles I have read on cochlear implants. As a parent you are not only putting your child at risk, you are also withdrawing them from the deaf community, the one they were naturally born into. I do not support cochlear implants, children should not be implanted until they are grown to the point where they can make their own choice

A cochlear implant is an implanted medical device for the deaf or hard of hearing that do not benefit from the traditional hearing aid. It is composed of an internal device that is implanted in the recipient’s head and an external device that is the sound processor. The sound processor collects sound and then transmits it to the implanted device, which then sends it directly to the brain to be interpreted as language. During the time that I was choosing a hearing solution for my daughter I experienced a lot of negative opinions from the deaf culture (community of deaf people who share sign language among other things). They seem to be against parents choosing to have their small children implanted. The deaf culture presumes

The middle ear has three ossicles (tiny bones) the hammer, the anvil, and the stirrup that connect the middle ear to the inner ear. When sound enters your middle ear, it causes the ossicles to vibrate. These vibrations then move into the cochlea, which is filled with fluid. When the vibrations move the fluid that is in the cochlea, it stimulates tiny hair cells that respond to different frequencies of sound. After the tiny hair cells are stimulated, they direct the frequencies of sound into the auditory nerve, as nerve impulses. (ASHA 2013)

At the beginning of the movie, the little girl, Heather, decided to ask her deaf parents if she could get a cochlear implant. Her parents were hesitant at first but they decided to look in to how it could improve her life. At first, Heather’s dad, Peter, was totally against Heather getting the cochlear implant because he felt that it was against the deaf culture but after his wife, Nita, thought that maybe she would also like a cochlear he opened up to the idea of looking into them. Nita only wanted a cochlear implant to see what it was like and she wanted it so she could help Heather with it as much as possible. Nita eventually decided that she no longer wanted the implant.

The article “Parents of deaf children with cochlear implants: a study of technology and community” focus mostly on the clinical structures and how parents decide to use cochlear implant or not. The data shows that the clinic, the state and local school districts are working together to anticipate parental needs.

The Bionic Ear has revolutionised the lives of deaf individuals all over the world, it is not only a great scientific achievement, but also a great progression in a socio-cultural context within the lives and communities of the deaf and hearing-impaired individuals. The Bionic Ear with the aid of IT has provided new capabilities and in turn gives individuals new choices of

3. Collaboration with similar companies in search and development of new products and thereby decreasing the competition for resources within the company.

Cochlear implants, also known as a bionic ear, help to regain and restore hearing loss whether you were born deaf or have experienced hearing loss as time pasts. Although this isn’t the ultimate miracle worker, it does indeed help those of you to experience daily life skills, like having a proper conversation, going to a concert, or talking on the phone. (“O’ Riley, 2012”)

Offer the services that have already been introduced by competing company, and also work on providing customers with innovative applications

Oticon, a Danish company founded in 1904 was the first company in the world to invent an instrument to help the hearing impaired. In the 1970's, Oticon was the world's number one manufacturer of the "behind the ear" hearing aids. During the 1970's and 1980's as the market for "in the ear" hearing aid grew, Oticon's fortune suddenly declined and they lost money and market share. The main problem for all of this was that Oticon was a very traditional, departmentalized and slow-moving company. Even though Oticon had 15 sites and 95 distributorships around the world, Oticon was operating in a market dominated by Siemens, Phillips, Sony, 3M and Panasonic and most importantly, Oticon manufactured the "behind the