Cognitive and Behavioural Model

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

My theoretical approach of choice is Cognitive- Behavioral Theories. Cognitive – Behavioral therapy is based on the idea that cognitions mediate (lead to) behavioral change (Powers and Kalodner, 2016). This theory resonates with me because I have always been interested in why people behave the way that they do. I believe it to be interesting, to see the way in which thoughts affect behavior. I chose the video cognitive –behavioral therapy with John Krumboltz because I wanted to see how this theory was applied to a pressing issue.

According to Ronald Comer, biological theorists view abnormal behavior as an illness brought about by malfunctioning parts of the brain. These malfunctioning parts can be brought around by a chemical imbalance as well as brain structure abnormalities. So, they tend to point the problem to the anatomy or the chemistry alone, adopting a purely medical perspective. The brain is made up of millions of tiny connections call synapse. In order for the biological process in the brain to work properly everything must be functioning perfectly. The brain runs on an all or none perspective, meaning if one small neuron isn’t firing properly, (the firing of the neurons is how the brain is charged to function) the neuron will die and stop working. This is the chemical outlook of mental illness, that mental illness could possibly be brought around by the misfiring of neurons, or the complete failure to fire that neuronal death could cause.

This article is relevant to both GLM and RNR in that it tries to explain the role of each model in the treatment and management of sex offenders. The authors started off by quoting Andrews and Bonta, 1998 while trying to inform the readers that “for the past 40 years, has been based on RNR approach…..(Megan Schaffer, Elizabeth L. Jeglic, John Jay College and Aviva Moster, p.1). The authors continue to explain that both models, the GLM and the RNR, utilize the Cognitive Behavioral therapy ( CBT) techniques for the treatment of sex offenders. While agreeing with the fact that both GLM and the RNR have a lot in common when it comes in terms to sex offenders management and treatment, the authors, in what seem an attempt to highlight the relevance

The Diagnostic and Statistical Manual of Mental Disorders (DSM-5, American Psychiatric Association [APA], 2013), describes social anxiety disorder (SAD) is a disorder that is expressed by a constant fear of receiving negative evaluation by others within a social situation. A social situation is one that can be defined as a scenario where the individual believes there is an audience present (Heimberg, Brozovich, & Rapee, 2014) and is often the beginning of the disorder. Many years of research have been undergone to establish models that describe the etiology of SAD, however, the Cognitive Behavioural Model is the most well known and most referred to. As this model is extensive, this essay will not have the capacity to encompass all aspect of

The abnormal psychology model that I am choosing to write about is the Biological Model along with behavioral-cognitive model. Why? I believe it plays a key part in diagnosing an individual not only with a mental disorder but any for that matter. As well how psychology has come so far from performing lobotomies and trephinations to cure a person from their disorder to now prescribing medications to deal with the disorders. But at the same time we need for example the behavioral-cognitive model to help with treatments other than just medication.

Since we didn’t have any assigned perspectives, I decided to choose bilogical perspective in combination with cognitive-behavioral perspective.

Cognitive Behavior theory (CBT) is a generic theory that is most popular and utilized through ought the world of counseling. Similarly, this particular theorical approach works with mostly all types of counseling issues and concerns. However when working with families and couples, CBT focus more so on the emotional responses of each individual member (Wetchler & Hecker, 2015). Nonetheless, CBT and family therapy are also therapies that work well with diversity of race ethnicity, sexual orientation and gender identifications. Therefore, in using this role model it is important that therapists maintain cultural competency (Sue, 2006), worldviews biases when using CBT, in working with multicultural families.

There are several models of abnormality in use today (Comer, 2009) lists “The Biological Model…”, “The Psychodynamic Model…”, The Behavioral Model…”, The Cognitive Model…”, The Humanistic-Existential Model…”, The Sociocultural Model…” (p.33). The biggest contrasts would be the Biological model, and the other models. Comparing the biological model, and the cognitive model will highlight those differences.

Cognitive Behavioral Therapy (CBT) was created by Aaron Beck, a professor in psychiatry in the 1960’s (Beck, 2011). Initially, Beck sought out to prove the psychoanalytic idea that depression stemmed from anger towards oneself (Beck, 2011). However, during his research he found that misleading thoughts and beliefs were the reasoning behind depression. Beck theorized that one’s current feelings about something are derived from an initial encounter that gave meaning to that specific event. So, negative feelings about a particular occurrence can be a result of misinformation (Beck & Greenberg, 1984).

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

This paper will cover the study of behavioral economics and its effect in consumer decision-making. The impact of human factors, importance of making rational decisions, and how all this ties into the economic market will be discussed in the report. This paper will include models, tables, and real world examples of a decision making process as it relates to behavioral economics and consumer buying process. The usefulness of the utility theory will be illustrated as an example pertaining to consumer behavior. The findings will show how consumer rational is

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Martin Lindstrom’s Buyology follows the largest neuromarketing study ever conducted. Lindstrom explores the theme of marketers rising control over consumers. He believes neuro-marketing will ultimately increase the knowledge of what drives consumption. Lindstrom defines Buyology as, “the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day of our lives.” His research is an attempt to discover what captures our interest as consumers. While it was a three-year, $7 million research study, there are still some who question its findings. The article Ad Experts Not So Quick to Buy Into ‘Buyology” by Marissa Miley raise questions about the processes and findings of the