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|“Play It Safe at Home or Take a Risk Abroad?” |
|A Decision-Case Analysis |
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|Andrew Wendel |
|7/14/2013
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An aggressive growth strategy is unequivocally and strongly recommended for Coe’s at this time.
Executive Leadership and Corporate Philosophy
Coe’s has been a trusted brand in the U.S and Canadian markets for well over half a century, and has enormous brand recognition in many major markets. The company’s mission statement and value proposition “an affordable path to ownership while still making a profit,” has been the guiding principle for business operations since its inception in 1950. Coe’s present executive leadership team, specifically the CEO, Stan Windham and the CFO, Carl Amirault, were protégées of the founder of Coe’s, Terry Windham, and they continue to be guided by these founding principles while staying true to their core leadership styles: Carl Amirault is typically prudent and conservative, while Stan Windham( son of Founder) is idealistic and intuitive. Implementing a growth strategy which includes expanding into Mexico will require the leadership tendencies of both of these key decision makers. Global expansion, starting with the neighbor to the south, Mexico, will allow Coe’s to grow the core business faster, but consistently, while capitalizing on the strengths of the existing brand and taking advantage of the opportunities to reach new global markets as well.
A New Growth Strategy via Expansion to Mexico
As depicted in the case study “Play It Safe at Home or Take a Risk Abroad”, Coe’s is
One of the most dangerous and widely abused drugs is cocaine, although they do not produce very severe physical dependent symptoms upon withdrawal. In the early 16th century, Francisco Pizzaro encountered the Inca; he found that royalty used the coca plant. This was the 1st contact Europeans had with this drug. In Peru this was considered to be “the gift of the Gods” (Craving for Ecstasy and Natural Highs: A Positive approach to mood Alteration Milkman, Sunderwirth) and was used in religious ceremonies as well for medicinal purposes.
What is Cocaine? Cocaine comes from the leaves of coco plants. Cocaine is high addict
When people think of cocaine the first country that most people will think of is Columbia. A Picture of Columbia has been painted into the minds of Americans because of popular culture. Shows such as Narcos which is extremely popular portray Columbia as a lawless jungle where Pablo Escobar was able to build a drug empire around cocaine. He made his money by smuggling cocaine into many different countries with the U.S being one of the largest. What many people don’t know is that the Columbian government is actively trying to put a stop to this drug trade. Cocaine is a drug that can be found in every corner of the world so how can something that is so widespread be stopped? In order to answer this question, you need to first look at every aspect
An increase of euphoria, energy, and alertness is caused when dopamine is released into the reward center of the brain. This is a natural occurrence when pleasurable activity is happening or expected. Consumerism activities like shopping and spending money will release dopamine causing these psychological effects; as will cocaine consumption. As consumers, the cost of things dominates conscious or subconscious thought. Whether that be the cost living or the opportunity costs of everyday choices. In America, a gram of cocaine is sold between $60-$200, but is this the only cost incurred from the illicit industry?
The drug cocaine is one of the most powerful and harmful drug around. It is addictive and directly affects the brain. Cocaine is a social issue because people who are addicted to this drug walk around on the streets and others may feel as if it is a disturbance.
nervous cell and the blood cells. 35.5 million ages 12 and up have used cocaine. Cocaine is
Cocaine is a drug that is abused everywhere throughout the world for years and will probably continue as we move forward in the fight to stop it. To stop the epidemic of Cocaine consumption would be a huge step in terminating the abuse of drugs. Cocaine was originated from the naturally growing coca bush and facts say that ancient Incas in the Andes chewed coca leaves to get their hearts racing and to speed their breathing to counter the effects of living in thin mountain
The Jamba Juice Company, a company that specializes in smoothies and baked goods, is wanting to expand into the states of Kansas and Missouri. As I begin my job as a manager at the Aurora, Illinois store, my goals are to train the employees properly, improve the relationships among the employees, and increase the overall sales at this location. The corporate culture at Jamba Juice is centered around FIBER, especially focusing on health and well-being. Jamba Juice believes in serving products that are good for you. It amazes me how this company only uses real whole fruit and vegetables in every single item that is served (Forbes).
Cocaine originates from a coco plant in the Andes in South America. The Incas used the stimulant to increase their breathing and intake of oxygen in order to live and work normally in the high altitude and in silver mines in Peru. In 1855, through synthesizing the leaves into a fine white crystal powder, Albert Niemann created Crack, an addictive and strong form of cocaine. Crack is the most common form of the narcotic used today. Cocaine as been around for around 150 years, and early on had been thought of as safe. In 1855, Sigmund Freud used cocaine as a treatment for depression and sexual impotence, and in 1886, John Pemberton added it into Coca Cola. From there on, other drinks were laced with cocaine and even celebrities promoted the benefits
The book Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore is about the environmental history of Coca-Cola. Elmore is a historian who grew up in the Atlanta area, where the Coca-Cola Company was formed and has a presence to this day. The book discusses how the Coca-Cola Company came into existence and how it acquired resources to manufacture the best-selling product, Coke. After doing a little bit of background on the three book options offered for review, I chose this book because I was most interested in how the company came into existence and how the products were manufactured. What I discovered was that the Coca-Cola Company is a consumer, not a producer. I will go on in this review and discuss the reasons why it is a consumer and not a producer.
This case describes the complexity of PepsiCo's competitive position in the Mexican soft-drink market during the late 1990's. Between 1993 and 1996 PepsiCo and Coca-Cola waged a classic cola war in Latin America. The goal for both companies was to gain market share and by the end of 1996, Coca-Cola had clearly won the Latin America cola war. In 1993 PepsiCo enjoyed a 42% market share in Venezuela thanks to the success of its bottling partner, the Cisneros Group but by the end of 1996, PepsiCo held less than 1% of the Venezuelan cola market. Following PepsiCo's anchor bottler in Mexico, Gemex, the case details the strategies employed by PepsiCo's senior management beginning in 1993 to expand its
Coca is native to western South American is one of only four cultivated plants in the Erthroxylacease family. The plant is grown in mass in the following six: countries Argentina, Bolivia, Colombia, Ecuador, Mexico and Peru; however, it is illegal to cultivate the crop in these countries. (Figure 1) The crop flourishes in warm climates and usually under the direction of a large Drug Cartel. The coca plant has been a traditional stimulant similar to coffee in many Andean cultures. (Stolberg, 2011) “The alkaloid content of coca leaves is relatively low, between 0.25% and 0.77%.” (Juan C. Negrete, 1978). Since the coca plant has been around for thousands of years, it’s important to understand the history of the plant and how it has been used. With medical science advancement it is also essential we understand and track the physical effects of the plant has on the human body. Finally, we must take into account what the medical field is reporting with regard to the Coca plant.
One of the world's most well-known brands is that of Coca Cola. It is one of America's most popular brand exports, and has seen major international success by opening up bottling and distribution plants abroad in several countries. One of these previously successful bottling plants was located in Colombia, yet events shocked both the nation and the world that would eventually tie Coca Cola into a major human rights violations scandal.
As far as good news is concerned, the report explains the company’s success in their top three
During the late 70’s to the late 80’s the United States started to see an influx of cocaine use. This was due to the increasing power of Colombian drug cartels. During this time airport security was almost next to nothing so for colombian drug traffickers this was a gimme as it was a fairly simple matter to hire flight attendants or passengers as "mules", who would travel to Colombia or Bolivia, fill their suitcases with cocaine, and bring it back to the US.