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Coles Analysis Essay

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Strategic management accounting
ACC3AMA

Coles supermarket

Submit date: 13/10/2010
Group number: 17

Tables of content

Recommendations - 2 -

Executive summary - 3 -

Introduction - 4 -

External and Internal environment - 5 -

Current competitive strategies - 8 -

Recommendations and practice - 10 -

Conclusion - 14 -

Reference - 14 -

Recommendations
In this assignment, it analyse the current competitive strtegies of Coles Company through four aspects: cut price, quality control and product, cut down expenditure on operation and market innovation. It also find the strtegic management accounting techniques which suits the company’s operation can help the company be in the dominant position. It get the …show more content…

It will also analyse the current competitive strategies through the cut price, quality control and product, cut down expenditure on operation and market innovation and value chain. Taking all these analyses into consideration, this assignment will find and recommend the reasonable strategies and the strategies management accounting techniques that fit for the Coles Company.
External and Internal environment
In the diversity Australian environment, business finds that itself experiences a rapidly change and the awareness of putting environmental factors into management is becoming necessary. Thus, for Coles supermarket, when planning strategically, it is important to take the interaction of organization and it environment into management. In so doing, long- term planning becomes geared toward future events and it brings planning more systematic and integrated (Gideon Nieman, Alf Bennett, 2006, pp.27). The business environment includes all the internal and external variables which exert affect on the operation of the business. In addition, the management cannot be carried out effectively and efficiently without taking external factor into consideration. And the internal environment, on another hand, which encompass many areas such as the strategy, business function, management task, setting goals, resource abilities and expectations of interest group must be taken into account.

In the external environment analysis, the perspective will lay

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