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College Sports Is A Multi Billion Dollar Business

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Can you list off companies that are worth a billion dollars? I’m sure you may be able to list a few. Let me help you out. Here are ten of the world’s most gigantic business in (billions), and they started in a garage- Yankee Candle, Mattel, Maglite, Lotus Cars, Hewlett- Packard, Harley Davidson, Google, Disney, Apple, and Amazon. All huge businesses. However, did you happen to think of college sports? College sports is a multi-billion-dollar business. Let me share with you an example. In 2012, the NCAA men’s basketball March Madness tournament in, “TV ad earnings along eclipsed $1 billion” (Cheney-Rice Zak, Mic.com). Furthermore, in that very same year, “The NFL playoffs generated $976 million, while the NBA, MLB and NHL playoffs combined failed to out earn March Madness, clocking a paltry $991 million” (el at,. Rice). I believe the best business model in the world is coming to the end. It comes down to it; it’s the NCAA vs. Student Athletes. I don’t agree with the current business model in college sports for three reasons. First, the term student-athlete; does that name really exist? Second, the money NCAA is making is outrageous; they could pay their players. Lastly, these student-athletes bring more future students to their universities because of college sports.
Nonetheless, what seems to be in my eyes is an apparent employer-laborer relationship. An association that’s a professional sports league in virtually everyway but its name- the NCAA avoids paying players by

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