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College Tour's 4140 Case Study

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College Tour Critics 4140 will be a company consisting of trained critics who review and consult colleges across the country. The overall goal of the company is to help our customers—American colleges and universities—improve their campus tour experience. The 4,140 colleges and universities in the United States collectively spend over a billion dollars into marketing their school every year. Logically, a majority of this money funds the campus tour experience. Despite this inflow of money, many prospective college students feel that most college tours do not satisfy their expectations. College Tour Critics 4140, in close advisory with colleges and their prospective students, will have the knowledge and experience to effectively improve a college’s

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