Study Guide
Test #1
1. What influences beliefs, attitudes, behaviors and values
2. What is correct and true about persuasion
Receiver must think it is voluntary,
3. Define persuasion
Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street
4. Define values: Something important to you
5. Define beliefs: Something you believe to be true
6. Define attitudes: How you feel toward something
7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of
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Cultural issues and differences between U.S. and other cultures
Individualism vs. Collectivism
Collective cultures (China) value harmony, concern for others, & group goals while individualism culture value independence and personal goals
27. Audience analysis: pay attention to the situation, keep their attitudes, values, & beliefs in mind, remember their demographics, and remember their states & traits
28. Target audience: the majority group that the persuader/advertiser is trying to persuade
29. From First day – different ways interpersonal / context / different areas of persuasion
- Context – target audience, interpersonal, mass/public, social or group, mediated,
- Intrapersonal – self persuasion
- global/intercultural
30. Differences between males and females:
- men are more successful than women in their attempts to persuade others.
Men - stereotypes, physical, social role theory – what we view as acceptable / Goal differences
Males: More persuasive than women because of physical appearance, tone of voice, social rule theory (not so negative)
Females: Communal behaviors-warm and nurturing
31. Communal behavior - warmer and more nurturing
– female doctors need to use this to be more effective while male doctors use an aversion strategies
32. Central routes: rational thought and
3) You need to find a commonplace between you and your audience in order to begin trying to persuade the audience
Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.
Devise strategies for persuading your audience to accept your proposal and incorporate that persuasion in your presentation of the message.
The nutritional dietary consumption of carbohydrates is between 55-75% for the vast majority of the global population as their main source of food intake and energy. And the general populous continues to be misinformed by government agencies regarding what a normal, healthy diet, should be, as well as what a balanced diet looks like. Eating a low-carb high-fat, or ketogenic, diet of high fat, adequate protein and low carbohydrates can provide many health benefits as compared to the alternative of an unhealthy diet. Research suggests that a ketogenic diet builds a healthier body than
The last argument of Hasanie is that he was a victim of constructive dismissal. Basically a constructive dismissal happens when an employer changes your working environment, inviting you to leave. However, Kaufel argues that they offered opportunities for growth within the group and that Hasanie was only waiting for his package. Finally they are arguing that they needed more time to reorganize the group and assign responsibilities.
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.
Communication is a social process in which individuals employsymbols to establish and interpret meaning in their
Sociologists reject the idea that behavioural differences between men and women are biologically determined. Outline the key grounds for this rejection and discuss what this means for a sociological understanding of gender.
If the persuaded possesses high elaboration due to high topic relevance, a strong argument will manipulate that variable. If the persuaded has a high need for cognition, this can be exploited to form a strong argument, and so on.
Analysis of the audience is an important part of the presentation of a speech that precedes the selection of a topic. This process requires asking specific questions regarding the topic in order to understand the interests, knowledge, and attitudes of the audience towards the topic. As part of adopting strategies and methods to ensure effectiveness of communication, analyzing the audience is vital for audience identification. Moreover, this process enables the speaker to choose the appropriate means of communication that ensures that the message is delivered appropriately. Analyzing the audience is also a vital point in speech presentation because of its impact on the direction of the speech.
Many people have tried to study the psychological differences between genders and found that there are very few. One such study, conducted by Janet Shibley Hyde, used meta-analysis to compare men’s and women’s reactions to certain social situations. Using the equation difference is equal to the mean score for males minus the mean score for women divided by the within-gender standard deviation, Shibley Hyde found that most differences were close to zero, difference was equal to or less than .1, and very few were large dissimilarities, where difference was above .66 (Shibley Hyde). She also found that differences varied according to social context.
Schor means that people overuse of the ecological resources of the earth, which account for global warming, species extinction, ecosystem depletion, water shortages, deforestation and soil erosion. I absolutely agree with her that overuse of natural capital is serious because the rate of resource use, pollution, and ecological degradation exceeds earth’s absorptive and regenerative capacities. We are already beyond a sustainable relation with earth. If rest of the world lived like the Americans do, need an additional four planets to support this lifestyle.
Individualistic cultures tend to favor feeling free and less responsible for the members around them. In class, we discussed our own experiences of living in an individualistic culture. For example, if a parent were to become ill and more dependent, it is not uncommon for the children to send the parent to a nursing home. The ill parent would feel embarrassed if their child had to help them use a restroom or bathe themselves.Whereas, in a collectivism
Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which