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Comm 4331 Essays

Satisfactory Essays

Study Guide
Test #1
1. What influences beliefs, attitudes, behaviors and values

2. What is correct and true about persuasion
Receiver must think it is voluntary,

3. Define persuasion
Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street

4. Define values: Something important to you
5. Define beliefs: Something you believe to be true
6. Define attitudes: How you feel toward something

7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of …show more content…

Cultural issues and differences between U.S. and other cultures
Individualism vs. Collectivism
Collective cultures (China) value harmony, concern for others, & group goals while individualism culture value independence and personal goals

27. Audience analysis: pay attention to the situation, keep their attitudes, values, & beliefs in mind, remember their demographics, and remember their states & traits

28. Target audience: the majority group that the persuader/advertiser is trying to persuade

29. From First day – different ways interpersonal / context / different areas of persuasion
- Context – target audience, interpersonal, mass/public, social or group, mediated,
- Intrapersonal – self persuasion
- global/intercultural
30. Differences between males and females:
- men are more successful than women in their attempts to persuade others.
Men - stereotypes, physical, social role theory – what we view as acceptable / Goal differences
Males: More persuasive than women because of physical appearance, tone of voice, social rule theory (not so negative)
Females: Communal behaviors-warm and nurturing

31. Communal behavior - warmer and more nurturing
– female doctors need to use this to be more effective while male doctors use an aversion strategies

32. Central routes: rational thought and

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