Commodity Fetishism Essay

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One of the theories the Frankfurt school scholars accept and discuss furthermore is Marx’s theory of ‘commodity fetishism’. According to Karl Marx, Commodity fetishism is “… in the world of commodities with the products of men's hands. This I call the fetishism which attaches itself to the products of labor”. Commodity fetishism refers to an object being idealized for its astonishing features made by human labor that gets exchanged to monetary value once it hits the market and becomes fetishized. In short, the object’s value comes from the commodity, rather than from human labor that produced the object. Commodity fetishism is a topic where it critically challenges us especially since we live in the 21st century where media influences people
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