Communiation

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

The main aim of marketing is to understand customer 's needs and to develop a right way that can cover all this essential matter. Basically marketing jobs is make sure always and find out about customer requirements.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

The company should use different marketing research and approaches to keep up to date information of customers demand and market trend so that it can achieve it’s stated objectives. According to Kotler and Armstrong (2008) marketing research is all about “collecting information, assessing, analysis, systematic design and reporting of relevant data” for the marketing of goods and services in a given market situation.

Marketing resource is a great way to differentiate between any competiting companies. When completing a market research one must have the problem, data collection, sample method, data analysis, budget and timeframe, data collection, analysis of the data, error check and create your own report. The reason why market research is important is because it creates a better communication with current customers which help ensure things are being done correctly and not done wrong. Marketing research also helps identify opportunities, being able to plan and operate any new services and being there to help those who need help in the market research plan. Market research will also search any inimitable risks in which help create a new product or service by identifying the need and ensure that development of a product is highly focused on (Day, M. 2005)

Marketing concept is a business philosophy that guides the marketing activities of a company. This concept has three main characteristics as follows.

The macro-environment of a company covers forces, for example, social, cultural, legal, economic, political and technological. Within this are incorporated elements, for example, demographics, green issues and larger societal and environmental forces. The micro-environment includes other environmental factors, such as the structure of the market, the suppliers, and customers, trends of the market, the public and

In general, the macro environment will include trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector. The macro environment in which a company or sector operates will influence its performance, and the amount of the influence will depend on how much of the company's business is dependent on the health of the overall economy. Cyclical industries, for example, are heavily influenced by the macro environment, while consumer staples are less so. The examples of cyclical industries are businesses selling cars (automobiles), luxurious items, housing and etc. which are non-essential for us to have in our living. Consumer staples examples are basic needs in our lives such as foods and beverages, drugs for medicine, chocolates and etc. The factors that influence the general macro environment of companies are economic factors, demographic factors, legal and political factor, social changes factor, technological changes factor and nature changes

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

The macro environment deals with the external and uncontrollable factors of a business. The macro environment helps the business with identifying it’s triple bottom line and can help them adjust necessary factors in their planning. The macro environment also includes analyzing different factors in the external environment, In order for the business to take the current issues and create strategies of their own on how to eliminate them for the benefit of their business. The macro environment will look at factors such as inflation, unemployment, spending and the gross domestic product.