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Company Analysis : Best Buy Co.

Decent Essays

The overall health of companies long-term is determined by the strategies and the goals for future growth in marketing. One of the best ways a company can analysis its sustainability is by understanding its strength, weakness, opportunities and threats (SWOT). Best Buy Co., Inc. the largest consumer electronics retailer is known to be the leading provider of technology products, services and solutions with 1,400 stores and is located in Canada, Mexico and the United States. (Best Buy, 2016)
STRENGTHS

• Brick and Mortar Retailer
• Brand Loyalty in price and services
• Customer and technical support (Geek Squad)
• Specialized electronic retailers such as Apple
• Strong infrastructure
• Discounts, rewards, and warranty plan for purchases WEAKNESSES

• Sales Growth
• Mid-range profit market despite
• Management of inventory
• Senior Management staff turnover

OPPORTUNITIES

• E-commerce rising popularity that is increasing
• Electronics more prevalent in consumers today
• Exclusive brand technology
• Absents of mobile technology rate
• Holiday sales to increase customer interest
• Improved technology
• New smartphone on the market yearly
• Less competitors
• Growth internationally in other countries
• Laws THREATS

• Competitive pricing and sources
• Competitors such as Amazon that under cut prices online
• Labor Wage rising due to political changes
• Competitors price matching
• Direct sales to consumers from the manufacturer
• Competitors expanding their online

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