Company G: 3-Year Marketing Plan

Threat from New Entrants New entrants into the small appliance space are always a concern. With the low front end expenses and wide variety of possible suppliers, its quick and simple for peripheral companies to attempt to disrupt the space. There are two companies who currently manufacture power tools and other small manufacturing appliances that may be attempting to enter the market.

In the United States the home appliance industry is a mature market with high penetration, therefore, replacement product is significantly important to the industry. The United States has three major manufacturers for domestic production: Whirlpool, General Electric, and Electrolux. The appliance industry is changing rapidly and becoming more competitive with the influence of Asian competitors, specifically, LG Electronics and Samsung Electronics, who are major appliance importers. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances, finalizing the contract on June 6, 2016 (Thompson, 2016).

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

Wal-Mart 's third phase of its marketing plan to market and sell furniture in the new Wal-Mart furniture stores will describe the attributes of its product and services in greater detail than in the first two phases presented by Team B. Furthermore, the third phase will describe the pace at which Wal-Mart 's newly proposed product line will move through the product life cycle as well as the factors that will likely impact its movement. Team B will be laying out the product life cycle and the impact it has on the marketing of the product. This paper will identify the positioning and differentiation strategies for Wal-Mart furniture stores. Additionally, the paper will identify the appropriate

Fisher Price produced a new product to teach children how to tie shoes. In this paper, there is information about who Fisher Price is a description of the new product, their marketing mix method and a SWOTT analysis of the product.

Additionally, this will allow the cook to use the CoolCooker to prepare a wider variety of recipes than the standard slow cooker. The ability to prep ingredients at 6:00 a.m. before leaving for work, knowing that they will be kept safely cool until it’s time for the cook cycle to start at 3:00 p.m will allow busy working families the pleasure of coming home to a healthy home cooked meal without worrying about any food safety concerns. As a bonus, the cooker can be used in cool mode only, for serving salads on a hot day, or keeping beverages cool during a party.

Target Corporation currently has 1,763 operating stores which are located in 49 US states and in the District of Columbia. The company has become one of the leaders in the department store industry since the establishment of its first retail store in 1962. Target has differentiated from competitors by offering products that are stylish and trendier than their competition (“Corporate Overview”).

The Target Corporation is a retail company that was incorporated in Minnesota in 1902. Target’s purpose and beliefs state that, “We will fulfill the needs and the fuel potential of our guests. That means making Target their preferred shopping destination by delivering outstanding value, continuous innovation and an exceptional guest experience—consistently fulfilling our Expect More. Pay Less. Brand promise”. It is the second leading discount retail store in the country, trailing behind Wal-Mart. The Corporation operates in three segments: U.S Retail, U.S Credit Card and Canadian. The U.S Retail Segment includes all of their U.S Merchandising operations, which offer everyday essentials and fashionable, differentiated merchandise at discounted prices. Their U.S Credit Card Segment offers credit to qualified guest through their branded proprietary credit cards: Target Credit and the Target Visa. The Canadian Segment includes cost incurred in the U.S and Canada related to their 2013 Canadian retail market entry. The Corporation 1,792 stores, 38 distribution centers in United States, 347,000 team members worldwide, an online business, and global locations in India.

PostText7: A British entrepreneur started selling customers his early version of the gas stove about 1836. Read more here:

Potential New Entrants: There isn’t an extensive time to market on the product nor would it be entirely difficult for another company to modify an existing thermostat to include the new, innovative smart features of the Thermo-Go. This will be a higher threat.

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

AT&T Inc. is the largest provider of wireless telecommunication services in the united states of fixed telephone and the second largest of mobile telephones. This makes the company, a multinational telecommunication corporation in the USA.

Godrej Appliances, which is a key division of Godrej & Boyce Manufacturing Corporation is shifting to the online platform. According to Executive Vice-President and Business Head, Kamal Nandi they are planning to offer customised products on their e-commerce platform to customers. They are planning to start with a pilot scheme to check the effectiveness of the plan and then launch it basing upon the effectiveness. The pilot scheme is planned to be rolled out by April and the final launch has been scheduled at June. There will be ample choices of colours and designs across various product segments which will keep Godrej products at par with the global trends. This goes along their plans of doubling the revenue from premium category products from 10 per cent to 20 per cent over the next year. It can be inferred to be a strategic move to change the positioning from the mass-premium segment to the premium segment.

Once the analysis has been evaluated, there have some key factors that used for marketing planning.

GE was entering a new generational era, one where technology is at the forefront of growth and adaptation. Immelt identified Technology as one of GE’s major drivers for future growth which was signaled by his expansion of GE’s R&D budgets. He shifted the importance of Technology within GE by focusing on the R&D projects that offered large scale market potential, reffered to as “Imagination breakthroughs”.