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Marketing Plan For A Target Corporation

Decent Essays
Target Corporation currently has 1,763 operating stores which are located in 49 US states and in the District of Columbia. The company has become one of the leaders in the department store industry since the establishment of its first retail store in 1962. Target has differentiated from competitors by offering products that are stylish and trendier than their competition (“Corporate Overview”).

According to Carter, Target stores fall under the general category of department stores. Department stores have a very large range of products they offer such as food, clothing, jewelry, shoes, accessories, home appliances, home accessories, and furniture. Although Target is a major player in the department store industry today, the corporation has many top competitors as well; the main competitors are Sears Holdings Corporation, Macy’s Inc., Walmart Stores Inc., JCPenney Company, Inc., and Bed Bath and Beyond. The major functions of department stores such as these are selling clothing and accessories, toys and sporting equipment, and appliances and home furnishings. Home furnishings are the most important aspect concerning this research. One of the top listed products that is sold in this industry is furniture and household appliances.

Although Target, as a whole, is one of the most successful department stores in the industry with total revenues of 72.7 billion United States dollars as of January 1, 2015 (“Target Corporation Company…”). However, even with revenues as significant
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