Company Profile And Services : Car Care Express

To ensure that Glenn can build a respectable reputation as a car detailing business, Glenn must be able to grab a segment of the market in his area where a few competitors already exist. Glenn can penetrate the market by employing different marketing and promotional strategies to ensure that he’ll see success and profits with his limited resources. Glenn’s main objective for his business strategy is to provide cleaning and maintenance to both the interior and exterior of vehicles to preserve their condition by using quality name brand products and precise, hand-done work. Glenn has already identified the different segments of car owners: owners of older cars that are in poor condition, but served the purpose of transportation; owners of newer, mid-priced cars; and owners of expensive cars costing more than $35,000.

The Death of a Car Salesman debates about how the traditional car dealership is declining due to the age of technology. A traditional car dealership is when a car salesman tries his best to sell a car to a consumer. The dealers needs to explain every specific features and details of a car to lure the consumers. Then, dealers discusses the car’s price to the buyers and have a tendency to sell the car in a higher profit. On the other hand, the internet can show all the information such as the features and specific details for an anticipated car with final quote price.

The company that chose for this assignment is Mercedes-Benz. Mercedes-Benz is a old company. It established since almost one century ago. Mercedes-Benz is also a well-known automobile company on the world. It also have many competitors such as Audi, BMW, Volkswagen and so. In the following paragraphs will shows the Mercedes-Benz company background, country background, example of PESTEL, Porter’s 5 Forces, Strategic Recommendations and the conclusion.

Platinum Motorcars was established in 2006 by Benny Black. The company provided various services such as luxury vehicles rental services, chauffeur services and sales arrangements. Platinum Motorcars current customers include different variety of clients such as local business leaders, known athletes, celebrities and tourists, and these customers feel satisfied with the company services, also with the standards to rent a luxurious car. The former customers who dealt with the company in the past maybe found that the standards for renting a luxurious car is too much and hard to meet, or found other competitors who provide the same service with better price and less requirements. The potential new customers for the company are the individuals who looking for a luxury driving experience on a continuously or intermittently basis, also the rich people are desired clientele by the company. Platinum Motorcars competitors attracted the customers who seek to drive a luxury vehicle for special occasions such as wedding or a prom as a once in lifetime experience (Clow & Baack, 2014).

Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the

These factors should compel the company to make some competitive strategic changes. In the context of this SWOT analysis, the threats to C&C are:

Good morning/afternoon. Buying a new product can be stressful at the best of times, but when the product is a new car worth $70,000, this stress can become overwhelming. When our client, Mark, came to us to help him decide upon a new vehicle, he had already narrowed down the selection to either a Mitsubishi Pajero or a Toyota Prado, having had experience with each. He had also taken the liberty of creating a list of important observations about himself, in order for us to help him make a quality, informed decision. The criteria are as follows:

The new car product is the core of Autobytel’s automotive business. In a nutshell, Autobytel helps customers with making choices about the type of car they want to buy without the pressure of a sales force. Once a customer has determined the exact type of car they want to buy, the service then directs these motivated buyers to participating retailers. In essence, Autobytel has two customers, car buyers and car sellers and needs to work at pleasing both. In order to continue to attract more car buyers, Autobytel needs to focus its marketing and understand the marketing plan’s effect. Not only will this bring more interested

The analysis of the SWOT’s for each business identified the forces that influence the strategies that need attention or are innovative. Splitting the columns up into strengths and weaknesses allowed for an objective look at which strategies would prove to be more profitable.

The weaknesses in the SWOT represents the areas where the new market entrant is lacking relative to competitors. Sherwood Enterprise can transform these weaknesses into strengths by:

“A SWOT Analysis is a structured approach to evaluating the strategic position of a firm by identifying its strengths, weaknesses, opportunities and threats.” (Jobber and Ellis-Chadwick, 2012)

The strength that the partners have shown is incorporated in the leading role. They have managed to lead and guide the employees on the specific duties. However, establishing the necessary roles and duties of each employee will ensure productivity and effective manpower. The partners could consider hiring of managerial heads, as well as more accountants that will contribute to successive results as the business expands. This option will also give the

The company formation is the process that will provide you exclusive benefits. Some of them are shown here.

The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths, weaknesses, opportunities and threats. This is an aid when looking at the internal and external aspects of the company.

NZ Car Care Ltd is one of New Zealand’s successful distributors of auto parts to retailers across New Zealand. As their operations grew, they realized the potential and started up NZ Car Care Ltd in 2004 using venture capital, and have realized a good profit for each year. In 2014, NZ Car Care turned $2 million in profit from a sale of $10 million with over 80 retailers in the North Island and 20 retailers in the South Island. As a result of a study carried out by Nexus Research Group in 2010, NZ Car care expanded its operations to Christchurch in the South Island in 2011. NZ Car Care owns a warehouse in Penrose, Auckland, and used it as a central distribution point to serve their retailers. Packaged products (auto parts packaged ready for selling) are distributed from Auckland and Christchurch after receiving emails or phone calls from the retailers through road on same island & through plane between Islands. Apart from permanent employees, the company recruits casual workers on peak-time for picking, packing & delivering auto parts.