Cheesecake Factory Swot

These figures are not definite and will likely change over time as figures are being actualized every year. These assumptions were based on an article written by the National Restaurant Association where they stated that as long as the economy keeps doing well the estimated sales in restaurants will exceed $604 Billion in 2011 alone (National Restaurant Association, 2011). From the projected forecast of sales for 2011 we are assuming that the prosperity in growth will continue each year. However with any economy nothing is for sure and sales should be monitored and increasing prices to keep up with costs will most likely need to be reviewed bi-annually.

While barriers to entry for this industry are low, these barriers are continuously increasing. The industry consists largely of small independently owned establishments. This is further evident in the information provided later regarding the nature of the participants. Even though many large companies hold a decent amount of the market share, many small independently owned establishments account for the largest share at 79.63%. Entry into the industry is mainly done through franchise operations. According to the National Restaurant Association, small operators run more than seven of every 10 restaurants (Basham 19).

As you can see from the total revenue chart above the three competitors are sustaining very well in the current market. After 26 Depot increased their revenue by double from 2012 to 2013, as they recently opened their doors. Junction of Hope has been around a little longer and is maintaining a pretty steady revenue. Cracker Barrel the only for-profit company has had an increase in revenue of the last three years. This indicates the market for restaurants is good and is a perfect time to enter the market.

is a fast food retail chain with over 313 locations in California, Oregon, Nevada, Arizona, Utah, and Texas.

The Cheesecake Factory has been in operation for over thirty years. We opened the doors to the first Cheesecake Factory store on February 25, 1978 in Beverly Hills, California. Since then, we have excelled and expanded tremendously. We currently have over two hundred stores around the world. Our unique settings set us apart and give us diversity in the restaurant industry. We appeal to a vast majority of patrons, and pride ourselves on the integrity of the Company. Our staff, being just as diverse as the dining experience that we offer, consists of people from many different backgrounds. The Cheesecake Factory has a Code of Conduct in place to regulate conduct and ensure that, while providing great service, the staff is being treated with respect as well. The code of conduct also covers the responsibility of the staff members in regard to the interest of the Company. A code of conduct is a guide and reference for users in support of day to day decision making (Driscoll 2000). We want our staff to know that we value your hard work and commitment. We also want them to know that we expect them to provide a high quality of service to our guest.

The restaurant industry has been booming since the 90’s to now. With over 600,000 restaurants in the United States alone, and about 14.4 million employees

Currently, Steak ‘n Shake has 445 restaurants in 20 states. By 2010 they estimate having over 1000 restaurants nationwide. The additional 550 restaurants will increase the brand recognition and develop brand loyalty. In 2008, they are planning the addition of "healthier" menu items. Steak ‘n Shake hopes to capture the health conscience consumer that may not currently be a patron of the restaurant.

Ferdman 2015 alluded to the fact that fast casual restaurant industry has grown within the region of 550 percent since 1999. During the recent economic downturn, fast casual restaurants were the only segment of the industry with significant sales growth and as such was expected to contribute approximately $22 billion in sales for the 2012 fiscal year. The performance of the fast-casual segment continues to contribute tremendous growth to the overall restaurant industry and the National Restaurant Association was able to report annual industry sales of $709.2 billion in 2015 which was generated from 1 million restaurants operating in the United States (reasturant.org). The rapid growth of

They do not offer franchise or joint venture opportunities and have no plans to do so in the future. They own and manage all of the full-service Cheesecake Factory restaurants and presently do not have plans for international expansion.

Today, Starbucks coffee an American global coffee company has 21,160 stores in 63 countries. Coffee shop that scored top rating for customer satisfaction in 2008 American customer satisfaction index. With its practices, Starbucks take advantage in the five stages in consumer purchase decision making process. Next, Starbucks’ marketing strategy

* Bruegger’s: serving several varieties of bagels and muffins, sandwiches, salads, and soups with a total number of 260 bakery cafes in 17 states.

The restaurant industry is said to be one of the oldest industries in the economy. As the economy and urbanization grow, so too does the industry of restaurants; it’s for this reason that the industry has been growing at a rapid pace. Even with the restaurant industry ebbing and flowing, there are still new entities entering the fray consistently. Some restaurants may close, but it will not be too long before a new restaurant opens in the place of the old one. Historically, the restaurant industry has contributed nearly 4 percent to the gross domestic product (GDP) of the United States (U.S.) economy. The most recent findings show that the restaurant industry employs more than 12.7 million people (which is approximately equal to 9 percent of the

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009)

What types of decisions did the owners have to make? Why you think they had to make those decisions?