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Compare And Contrast The Three Schools Of American Culture

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Jessica C. E. Geinow-Hecht outlined three schools of approach exist. The first, believed American foreign policy was not culturally aggressive enough. The second, believed American cultural policies were a guise for economic exploitation. The third and final school reevaluated the view of culture as a policy tool.

The First school of American cultural foreign relations was born following WWII and persisted until the 1960‘s, and was a result of American resistance to autocratic systems, Communist Propaganda, and the concern over American reputation abroad. The second school, the revisionists, developed when American involvement abroad was scrutinized. Vietnam helped create this revisionist movement of foreign relations, exported American culture was considered exploitation. Revisionism was also heavily influenced by the Frankfurt School, which feared that Americans would recreate culture as a commodity. The revisionist movement lasted until the 1980‘s. In the late 1980‘s post revisionism developed and moved the field away from the view of culture as a deliberate tool. Post revisionists saw culture as a fluid force that …show more content…

Revisionists solidified the term “Cultural Imperialism.” Four arguments dominate the topic of Cultural Imperialism: the media, national domination, capitalist domination, and the critique of modernity. The media is in a partnership with politicians to dominate the minds of Americans and Foreigners. National Domination was an attempt to draw similarities and create common ground between the United States and other nations. Capitalist domination was the use of capitalist culture and economics in an effort to gain access to a nations markets and raw materials. Those who criticized modernity reshaped Cultural Imperialism to also include the Western European nations as well, and criticized the process of Cultural

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