Comparison of Leadership Styles for Cadbury and Kraft

1128 Words Nov 27th, 2011 5 Pages
The pre hostile acquisition of Cadbury by Kraft Foods
Compare and contrast the preferred styles of Irene Rosenfeld and Todd Stitzer in the context of the pre hostile acquisition of Cadbury by Kraft Foods. You should apply appropriate management and leadership theories to support your arguments.
Consider first Irene Rosenfeld’s leadership Style.
By referring to Hersey’s model of situational leadership model – adapted by JE Chamberlain from Mullins (2007:302) and Hersey et al (2000) followed on from a number of previous writes to develop the model of situational leadership.
Diagram 1 refers: Situational Leadership Model (JE Chamberlain from Mullins)
Autocratic

Laissez-Faire

Democratic

*See P 32 of workbook and P 9 of Profex
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The degree of influence exerted often depends on how much time and effort is expended in getting support. This tends to work best when objectives are shared, but staff are unclear about how the objective is to be achieved. They know, but are uncertain about the how.
(Profex 44) Authoritarian/directive tells style. Rosenfeld appears authoritarian: making decision and issuing instructions without apparent consultation in top-down leadership contexts.

* Leadership styles (Belbin) * Solo leader * Rules in an autocratic manner * Is directive – tells subordinates what to do * Expects compliance from staff and often leads from the front * Effective in times of crisis * If they fail, can have serious consequences * Mgmt. by objectives – makes it clear exactly what everyone is supposed to do * Team leader * More participative and structured manner * Consult * Delegate * Trust * Creates mission – helps clarify the vision which others act on as they think best
(Profex 44) Strategic leadership style. Rosenfeld arguably adopts the ‘strategy’ approach (taking personal responsibility for formulating strategic plans and articulating mission (from Johnson & Scholes) (15, line 39) ‘My slogan was, “lets get growing@. It’s not a warm and fuzzy strategy’.
Rosenfeld arguably adopts the
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