UNIT OF STUDY GUIDE VICTORIA UNIVERSITY COLLEGE OF BUSINESS PROFESSIONAL DEVELOPMENT UNIT YEAR 2013 SEMESTER Two UNIT TITLE Professional Development 1 – Critical Thinking and Problem Solving UNIT CODE BFP1100 PRE-REQUISITES CREDIT POINTS 12 points MODE OF DELIVERY On-campus UNIT COORDINATORS NAME Raquel Licciardi EMAIL Raquel.Licciardi@vu.edu.au NAME Andrew Stein EMAIL Andrew.Stein@vu.edu.au SUNWAY LECTURERS: NAME Soon Pei
research work was all about. • As my friend is planning to move into business, I always wanted to help him with regards to his business after a few years of regular work and getting a start up capital for the business. The entrepreneurship module did give me a huge insight as to how a business plan is being made and gave me an idea how to start a business. Thus, the module did get me more interested in setting up my own business than just going a normal office work. • My expectations of more
systems in a professional manner. The Study Pack is comprised mainly of models for evaluating methods to improve personal skills, and to audit, plan and develop your own approach to management. They do not represent things that you have to do to complete the Unit, but avenues of self-development that you should consider when evaluating your own strengths and weaknesses and formulating a development plan. There are two assignments: The first asks you to explore and evaluate methods that could
Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation?