Coppertone In World War II the soldiers used a jelly-like substance, called “red vet pet” to

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Coppertone In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience. The focal point of the 1994 Coppertone…show more content…
The suit shows that it must be nice outside. The facial expression on the girl is not happy. The viewer will notice a black hairy dog pulling at her bathing suit. This is causing her buttock to be exposed. Expression is one way of showing what is happening in the picture and how the person reacts to the action. The black dog looks like he is having fun and trying to get the young girls attention. Tan lines shown in the picture also suggest that the young girl is out in the sun. It is possible that the undeveloped miss is at the beach having a great time when all of a sudden a random dog comes up to her. The action in the picture helps catch the viewer’s attention to look at the picture. If the audience can relate to the story being told, more people will pay attention and look more closely at the advertisement. The descriptive and relatable story is just another great aspect of this advertisement, the general mood and feeling is also a great factor to this advertisement. General feeling and mood is how the advertisement makes you feel and how it does that. In the old advertisement the general feeling to young girls would be a bad experience with a dog. Some young kids are afraid of dog because they had some kind of bad memory. The mood of the advertisement might also be negative because the picture brings back bad memories of their childhood. Many different pictures could give a person the same feeling and mood. The way the

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