Corporate Social Responsibility : A Company 's Sense Of Responsibility

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Corporate Social Responsibility

Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment, in both ecological and social aspects, in which it operates. It may also termed as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead of this it promotes positive social and environmental change.
According to Cheng (2014) many top executives as well as academics are focused in corporate social responsibility strategies like involving social and environmental concerns in their operation. Guo (2014) in his article states that CSR is the behavior demonstrated to the entire stakeholder rather than stockholders alone by assuming the importance and necessity of the sustainable development. Lindrawati (as cited in Santoso, 2010) argues that business can’t be distinguished by ethical and responsibilities issues and do not always seek profit. CSR have become more common nowadays. According to KPMG International’s survey in Asia-Pacific in 2013, 71% of the 4,100 companies and 93% of the largest 250 global companies based on the Fortune Global 500 rankings were recorded being involved in CSR activities (Santoso, 2010).
The word CSR describes itself. Corporate means businesses of large companies, Social means people, including environment and responsibility means things we have to do plus playing our part. CSR is a management concept where

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