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Corporate Social Responsibility ( Csr )

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Corporate Social Responsibility
Introduction
Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiatives (Chernev and Blair, 2015). It includes Corporate Social Responsibility for code of conduct, organisational health and environment, companies reporting on social, financial and environmental aspects, partnership with agencies, NGO’s and UN agencies etc. and increase its focus on community development program (Sun, Stewart and Pollard, 2010).
Corporate Social Responsibility is necessary for every organization and they have a uniquely distinctive approach to it. Let’s say for a business Corporate Social Responsibility is to manage business processes to produce a positive outcome for the society in general. For this the company needs to keep two aspects in mind while operating:
1. People and processes- quality of their management

2. Impact on society on diverse areas
The organization’s stakeholders keep an eye on the working environment of the business and their interest keep on increasing with the increase in the multiple numbers of activities company undergoes. Stakeholders

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