Corporate Social Responsibility

1756 Words8 Pages
Corporate Social Responsibility (CSR) in the corporate event sector can be for everyone operating in this sector a basis for innovations, opportunities and competitive advantages with regard to social, environmental and economic aspects. This essay deals with the question what CSR is and how it influences the corporate event industry in the UK, as well as with the strategies companies have to do to generate a sustainable company structure and how they can advise their workforce to improve responsibility. Furthermore, the right communication of a CSR company structure is an essential aspect and how it has negative or positive effects on the people. The Global aspect of CSR is also interesting with regard to the corporate event industry and…show more content…
After three years, the Apex Hotel in Edinburgh will almost generate the £85,000 that they invested in their new heating system. Guy Bigwood, the sustainability director of MCI Group, said in an interview with the Conference and Incentive Travel Magazine that he does not believe in the reduction of cost by using sustainable strategies but that he thinks that the quality and the appeal of corporate events will increase by the use of CSR. (Ledger, 2013) However, Roger Simons, MCI Group's sustainability manager said “recycle, reuse and reduce” definitely delivers savings for companies (Ledger, 2013). Another example of the Holiday Inn One King in Toronto shows that the cost reduction by implementing CSR structures is possible and realistic. The Holiday Inn One King in Toronto noted a saving of Canadian $14,852, about £8810, annually by “the installation of low flow showerheads and faucet aerators”. A third and emphasizing example provides the International AIDS Society (IAS). In 2008, IAS hosted their first totally environmental and socially responsible AIDS conference which was based on a CSR plan (IAS, n.d.). They set the objective to include the CSR structure to their whole business and saved by doing so £500,000 through their environmental programme (Ledger, 2013). New technologies, such as video conferencing systems can reduce the carbon emissions in the UK
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