The Researcher Will Use A Wide Range Of Secondary Research
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The researcher will use a wide range of secondary research sources to plan and support the project and its findings. This literature review has included various sources, such as journal articles, newspapers and websites which are reliable, valid and trustworthy sources for this subject area.
There is a multitude of definitions of Corporate Social Responsibility (CSR). According to Business for Social Responsibility, ‘CSR is defined as achieving commercial success in ways that honor values and respect people, communities and the natural environment.’ Alternatively, CSR has been described as ‘an action by a firm, which the firm chooses to take, that substantially affects an identifiable social stakeholder’s welfare.’ Osie-Kwame, S (July…show more content… It is about conducting business operations ethically and responsibly. CSR can be used positively to help increase productivity and profitability. CSR has also been defined as taking a responsible attitude, going beyond the minimum legal requirements and following principles that apply whatever size the business is. nibusinessinfo.co.uk (2017). In summary, no matter how Corporate Social Responsibility is defined, it goes beyond just following the legal requirements and giving back to key stakeholders and society.
CSR isn’t a recent subject as it has been a progressing topic since the 1950’s, which has grown in importance and impact. There is some evidence where businesses hundreds of years ago were seeking to improve society, the community or particular stakeholder groups. This topic has grown in importance since the 1950’s and consumers nowadays are highly tuned into sustainable operations of businesses.
Multitudes of definitions of Corporate Social responsibility have arisen however the early definitions of CSR were relatively general. In the early 1960’s, CSR was defined as “seriously considering the impact of the company’s actions on society.” Another early definition of CSR by Davis in 1975 reads as follows, “social responsibility is the obligation of decision makers to take actions which protect and improve the welfare of society along with their own
CAFS Study Notes - Research Methodology
Methodologies:
Quantitative research
Collects numerical data that can be quantified. Research with numbers. Focus on measuring, collecting and drawing relationships through statistical analysis and experimentation.
E.g.: questionnaires, interviews and experiments.
Benefits: Objective and reliable, less subject to bias of researcher.
Qualitative research
Collecting Information not involving numbers. Focus on small numbers of people and produce
Marketing Research Tools
Once a decision is made to use marketing research, management goals and objectives determine the type of selection methods used. There are a wide range of market research tools and methods available to decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate among the various tools used in primary
Formal observations is an observational study of research. There’s usually no need to ask questions which are obvious like “are you male or female?” Instead of asking questions the observer notes whether the participant is a man or woman. One difference between a normal survey and formal observation is that observers often watch a number of people at once and then assess the difference and similarities between the people. For example, Albert Bandura and the Bobo doll experiment, Albert bandura had
The three important elements in any research design should be the validity, reliability and generalizability of the researcher’s finding. Creditable goes along ways and weighs heavy in the research world.
Validity in research is measures on how much truth lies in the research by the proper tools in place for accuracy and truthfulness of scientific finding (1993). There are four different approaches to validity: face validity, content validity, criterion validity, and construct validity (2012)
3.1. Research Methods
There are two types of research methods, which are qualitative, and quantitative each of which is focused towards diverse aspect. It is noticed that qualitative research method is used for the studies that are dependent on the use of theoretical data or content instead of collecting statistical or empirical evidence to support the discussion. The aim of this method is to consider the use of general data or theories to make sure that research aim and objectives are evaluated
dis-advantage the different data sources with examples from the current research:
One of the main critical areas to consider in research is the sources of data. Data sources can be either: primary or secondary. Surbhi (2016 p.) defines primary data as the “data originated for the first time by the researcher through direct efforts and experience, specifically for the purpose of addressing the research problem” and defines secondary data as “second-hand information which is already collected and recorded
1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision.
The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth
Cannabis is a class B drug and is illegal in UK. Source of Cannabis is a flowering plant Cannabis Sativa. It produces euphoria which helps to reduce anxiety but due to being addictive this is classified as class B drug and is illegal in UK. Cannabis use ratio is considerably high in UK as compared to other substance misuse and led to a high cost of health care (NICE, 2014).
A survey by the Home Office (2015) have found that in 2014, 16.3% teens have used cannabis which is higher as compared to 2013
useful and in a simple form if it is to ease decision making. It should also be easily manipulated to satisfy the changing and ad hoc requirements of management for information. There is more to marketing information than marketing research. Indeed, marketing research is a subsystem of the marketing information system. A Marketing Information System (MIS) is a structure within an organisation designed to gather, process and store data from the organisation 's external and internal environment and
Marketing Research Tools
Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction