Corporate Strategy Of Pepsi

founded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-Lay

Merger, Acquisition and International Strategy As competition in most markets intensifies, firms are exploring approaches for surviving. International expansion is one of the strategies that have allowed businesses to escape intense competition. Through global development, companies can diversify their markets and extend the reach of their products. PepsiCo is among the firm that has adopted comprehensive expansion strategies in a bid to broaden its reach and counter competition. Today, the company

BURGER KING Burger King’s corporate social responsibility strategy recognises the importance of its stakeholders. This recognition is manifested in the company’s programs and strategies that directly address the interests and demands of its most important stakeholder groups. Burger King’s corporate social responsibility activities are based on a set of prioritizations, which are indicated in the company’s stakeholder-driven approach: ‘Food, People, Environment and Corporate Governance.’ Based on such

| Introduction Pepsi co is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores restaurants and from vending machines. The drink was first made in the 1890s by a pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16 1903.The has been many Pepsi variants over the years since 1903 to name a few they have Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi blue, Pepsi raw, Pepsi one etc. PepsiCo is situated in

Running head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 1 BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 9 Business-Level and Corporate-Level Strategies (Assignment 3) Michael D. Malone Professor: Mary McKee-May BUS 499 Business Administration Capstone 15 February 2016 Business-Level and Corporate-Level Strategies Abstract In order for a business or corporation to grow and expand

business level and corporate level strategies differ in scope, development, and enforcement, they interact in the achievement of organizational goals. Consequently, it is important to assess the best strategies that an organization should adopt as this defines its performance both in the short-term and long-term. As seen in this study, the difference in choice of strategy between the Coca Cola Company and Pepsi define their performance, command, and dominance of the market. The strategies adopted by a

“Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion to find the best marketing strategy and mix” (Armstrong & Kotler, 2009,  p. 47). In order to understand the marketing mix one must describe the elements of the marketing mix, how each element is implemented, and describe how each one of the four elements of the marketing mix affects the development of a company such as Pepsi –Cola Company’s marketing

Summary Kentucky Fried Chicken (KFC) being one of the world’s largest chicken restaurant chains has many challenges. Two of these challenges being value creation through its corporate parent PepsiCo during the 1980’s and 1990’s as well as strategic issues

I. CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and

company has developed a business-level strategy, a corporate-level, and competition that continues to play role in its success. Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success