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Cpa Firm Tackle Talent And Technology Trends Summary

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Over the past few years, companies’ dependence on new and improved technology to manage their business rapidly increases due to its effectiveness and reliability. As a result of these ongoing technological advances, there is a continuous change in the nature of the workplace. For decades, older generations dutifully followed the tradition of the undemocratic rules and structures in these organizations. However, in recent years, with the presence of technological innovations and new perceptions, workplaces are evolving and millennials are deviating from this precedent to a more democratic form and making impactful changes in corporate America. The article, “CPA Firm Tackles Talent and Technology Trends” by Rachel Watson advertises Crowe Horwath’s …show more content…

She stated that Crowe Horwath’s “2016 West Michigan revenue of $39,158,912, up from $38,605,895 in 2015.” This was used to attract investors and future employees, especially “fresh out of college CPAs.” Throughout the article, Watson places emphasis on Crowe Horwath’s keen observations of the changes in the workplace and how these will affect the success in its accounting firm. This highlights the firm’s priority to speak the language of their employees. The article speaks of the firm’s willingness to accept the new generation entering the workforce as there will be new perspectives, opinions, work ethics and methods of communication. These changes are essential to consider when maintaining the culture of the workplace and its professionalism. The article also highlights the common trends the firm is willing to incorporate in its approach to success. Some of these include: “an increasingly competitive talent pool, the need for more diverse workers and the rise of technology in processes that historically have required more manual effort.” Millennials will soon make up most of the population in the workplace, so therefore, incorporating these will appeal to the interests of the younger generation and opens the Crowe Horwath Certified Public Accounting firm to more possible employees in the long run. This is important because every worker desires to be employed by a company …show more content…

Crowe Horwath Certified Public Accounting firm believes that for efficiency in the workplace, there must be flexibility. Since the workforce demographic is changing and a new generation is taking over, policy changes are essential to accommodate new employees. According to Watson, for the firm’s first attempt at flexibility, they implemented the “Where to Work” policy, then the “What to Wear.” These policies state that “employees can wear jeans in the office any day of the week if they aren’t meeting with clients, and workers also can choose not to come into the office but to work from home or another location if they prefer.” Watson reported that about “90 percent of Crowes employees” participated in these policies. This shows the employees

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