Critical Analysis

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Sheri Ebner Professor Shelton A321 ------------------------------------------------- 06 June 2015 Week 1 Assignment 3: Critical Analysis Part One Title: Marketing to Children: Accepting Responsibility Author: Gael O’Brien Link: This article highlights the many issues of marketing to children, especially in the fast food department. Specifically, this article talks about the issue of obesity and McDonalds, which is one of the world’s largest fast food chains. As of late, cities like San Francisco is voting to ban selling toys with fast food for children, especially when it exceeds levels of salt, fat, calories, and sugar.…show more content…
It all comes down to personal choice, as the CEO originally stated. Sure, McDonald’s should have some responsibility, but they have done that by changing some of the food choices in Happy Meals. The rest is up to the parents. Part Two Calculating Capital Adequacy Standards a. Define Capital Adequacy Standards Percentage ratio of a financial institution’s primary capital to its assets (loans and investments, used as a measure of its financial strength and stability. According to the Capital Adequacy Standard set by Bank for International Settlements (BIS), banks must have a primary capital base equal at least to eight percent of their assets: a bank that lends 12 dollars for every dollar of its capital is within the prescribed limits ( b. Define Tier 1 & Tier 2 “Tier 1 capital is composed of common equity plus trust-preferred securities minus intangible assets. Tier 2 capital is a bank’s loan-loss reserve amount plus other qualifying securities (e.g. subordinated debt and preferred stock) plus net unrealized gains on marketable securities. Total capital is the sum of Tier 1 and Tier 2 capital” (Melicher and Norton). c. Explain the International Implications of CAS The central banks and other national supervisory authorities of major industrialized countries met
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