Jon Krakauer is a popular American author. Most of his work covers the ventures of outdoor. The harsh conditions of life, faced by the heroic figures of different times. His widely read and distributed books include Where Men Win Glory: The Odyssey of Pat Tillman, Under the Banner of Heaven, Into Thin Air and Into the Wild. After winning the title of bestseller for his earlier account of heroic lives, Jon Krakauer again attempted to write a biography of an outstanding and exceptionally patriotic
Principles of success are discussed, and based on Porter’s Branch Structure Analysis, we will define strategic context factors and carve out value creation potentials in Electronic Markets. In section 3, we will analyze how these theoretically derived principles apply to the case of Amazon.com. 2 Market Leadership as a Strategic