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An Examination on Social Performance of BMW AG

Corporate Social Responsibility can be defined as performances of businesses in completing good practices and standards to accomplish positive and sustainable results towards business, environment and society (CSR Singapore Compact 2005). Implementation of corporate social responsibility concept within the businesses means the businesses will always try their best to give positive outcomes to the society, which give satisfaction to the people and may build a good reputation to the company. The three main responsibilities and roles usually discussed are in the perspective of business, social and environment (CSR Singapore Compact 2005). Despite the fact that BMW AG is one of the best car …show more content…

BMW engineers are increasing the amount of renewable material, such as flax, sisal and cotton that are designated in new cars by growing them thus do not exhaust the earth’s limited resources. Furthermore, BMW Group is working with Autogreen, a network of dismantlers, to implement an End of Life Vehicle Recycling Network, which aims to treat and dispose end of life vehicles in an environmentally sound manner (How Much Recycled Material is used in the UK by BMW 2011).

BMW also had a long history on an environmental protection, in the year of 2000, “Environmental Agencies accepted BMW as a charter member of the agency’s national environmental achievement tract” (White, Bingham and Hill 2003, 158). Recycling is one of the best ways to protect the environment. The BMW engineers’ group is responsible for the material used to make the vehicles’ components. The BMW group must ensure that those components can be recycled in the future (Product Responsibility n.d.). Recycling would also help the company to avoid the negative ecological compact.

The other methods demonstrated by BMW to increases the environmental protection are , reducing the energy consumption, reducing water consumption, protecting wildlife and improving waste management (BMW Group 2005). The Negative Corporate Social Performance of BMW AG

According to BMW Business Strategy (2010),

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