Cultural Imperialism

Body image encompasses how we perceive our bodies, how we feel about our physical experience as well as how we think and talk about our bodies, our sense of how other people view our bodies, our sense of our bodies in physical space, and our level of connectedness to our bodies. Over the past three decades, while America has gotten heavier, the "ideal woman" presented in the media has become thinner. Teenagers are the heaviest users of mass media, and American women are taught at a young age to take desperate measures in the form of extreme dieting to control their

One reason mass media is so effective at portraying unrealistic body types as normal is because the mass media helps to set what is perceived as normal. In an article about the mass media’s role in body image disturbance and eating disorders, J. Kevin Thompson and Leslie Heinberg state, “A sociocultural model emphasizes that the current societal standard for thinness, as well as other difficult-to-achieve standards of beauty

It is essential to examine the cause of media’s increased influence on self-estem and body dissatisfaction before debating the possible solutions. First of all, as Geissler indicates in the essay, “We live in a fat-fearing and food moralizing culture where magazines, movies, and a multimillion dollar ‘health’ and diet industry all pump out the message ‘thinner is better’.” (330) The ideal of slender

Mass media is effective in teaching us what we “should” look like. Women should be thin. Men should be muscular. The skinny and muscular ideals portrayed in advertising encourage men and women to look a certain way. The depiction of the female ideal has helped shaped society’s perspectives about beauty. The media pushes you to “improve your body” by buying their products but soon the road to a skinny and toned body leads to a self destructive path of self hatred. The powerful ideas that the media transmits through words, images, and movement can have lasting impacts on the human brain, affecting how we think and

A very prominent and controversial issue related to media-idealized images is that of eating disorders and eating problems. Eating problems include binge eating, purging, and unhealthy eating problems. These disorders are seen in young adolescents who are at a very fragile stage of life. Teenagers experience bodily changes as well as peer pressure and new experiences of going into high school. According to Dakanalis et al. the media portrays individuals with an extremely thin build for females and a slim-muscular build (i.e., muscles along with minimal body fat) for males is considered to be the cause of body displeasure and eating pathology. There is no solid evidence to prove that the media is to blame for the degree of eating disorder symptoms and negative body-image feelings that many feel, hence the reason it continues to be a highly debated topic. There has although, been continuous research and theories comprised over objectification. This occurs when men and women are sexually objectified. A person is treated as a body, where beauty and attractiveness of a person are important and valued. This theory can be found nearly anywhere because of the amount and variety of social interaction. It is common because of the way media represents body images. The media has ideals of men and women’s body images and individuals are compared to how well

The Kiowa are a Native American people who have been greatly impacted by cultural imperialism. They were forced to adapt to western culture, and in this many of the Kiowa people were converted to Christianity. Christianity is said to be a very important aspect of many Native American cultures still today, but the way in which Christianity is portrayed and practiced in such societies, including that of the Kiowa, stays true to both the religion itself and their Native practices. The Kiowa are said to have "kiowanized" Christianity. The Kiowa version of Christianity is said to differ from "' the white man's way.'" This means that they believe in God, integrate their culture and lifestyles into Christianity, and they also relay the importance of their religion in a different manner. They use their native language in their hymns, and these hymns are comprised primarily of those elements that pertain directly to Kiowa culture. In the text Lassiter states, "Kiowa hymns 'give life to a unique Kiowa experience, preserve the language, and affirm and ongoing (and continually unfolding) Kiowa spirituality.'" This reveals the effectiveness and importance of the integration of Christianity and native Kiowa practices.

Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.

Media has greatly evolved since starting, but has bad evolved with it? Print media, digital media, and now social media surround everybody today. Media surround us when we go to the store and see magazines, when we sit and home and watch TV, and especially when we go online. Over time, media has created its own idea of beauty. Medias influence on body image can’t be overlooked. Media and eating disorders have a cause and effect relationship. In Helens article, “Eating Disorders: A growing problem on college campuses”, she expresses that, “In today’s media-saturated world, young women are bombarded with one message: be thin” (Helen, 2014, Paragraph 9). Today media shows that to beautiful you have to be an unhealthy weight. If media doesn’t change its view of beautiful, then the rate of eating disorders triggered by media will go up. We need to figure out a way to help now.

Demi Lovato once said, “I’m not going to sacrifice my mental health to have the perfect body.” However, today we find that many individuals are doing the completely opposite. In Susan Bordo’s, “Globalization of Eating Disorders” essay, they fall into the media trap, the self-image trap, where they are concerned of what people may think about them. Americans nowadays have pageants, modeling, and media to thank for this absurd notion. Fit women, along with strong men give this motivation to others to want to be like them. Most people should be comfortable with their own bodies. Americans are mesmerized with media and enthralled by one’s body image, and ,as a result, face ramifications like eating disorders and anorexia.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

According to recent research, tremendous exposure to media has a negative impact on consumers and their health, as well as their body image. The ideal body image that is seen by today’s society is tall, thin, muscular, and fit. It is constantly advertised in various forms of media including, televisions, magazines, internet, and smartphone devices, which can make some people feel insecure about appearance and health. The constant reinforcement of the ideal body image throughout the media negatively impacts society through self-esteem, rise of self-enhancements, and health. There are many different factors that play a role in obtaining the ideal body image that meets the society’s norm.

Preview of Main Points: I will begin by explaining how the perfect body image shown in the media is unrealistic, then, I will talk about how the unrealistic images lead to both men and women to have a low self-esteem and eating disorders that develop due to people wanting to look like the images shown in the media. Lastly, I’ll talk about a solution we can do to stop the portrayal of an unrealistic body image.

Social media plays an immense role in the way that stereotypes about attractiveness is conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efficacy (Bandura, 1997). This belief that these body types are achievable can lead to females being dissatisfied within their own skin. The result of the discontent can potentially lead to eating disorders. Body dissatisfaction occurs when views of the body are negative and involves a perceived discrepancy between a person 's assessment of their actual and ideal body (Cash and Szymanski, 1995 and Grogan, 2008). It is estimated that approximately 50% of adolescent girls report being unhappy with their bodies (Bearman, Presnell, & Martinez, 2006). Surveys have revealed that the exposure to social media can cause body dissatisfaction, eating disorder symptoms’ and the concept that thin is “beautiful” amongst young girls and women (Botta 1999; Harrison and Hefner 2006; and Stice et al. 1994). With media influence, the question is the strength of the effect, studies indicate the effects are small in scale; they are likely to operate in accordance with particular differences in

What Is Body Image? How does Media play a major role in Body Images? And how do help our young children to believe just the way there are perfect? Body image refers to both adults and young adolescents judgements about their own bodies. Although, accepting more normal body types has become a constant trend media continues to create negative effects on body images around the world by rapidly body discontentment, eating disorders, and desirable engross with appearance. Because we are exposed to countless media images, media images become the basis for some of these comparisons. Beauty expectations can cause a huge deal and possible risk to people in society, and are a ridicule of every man or woman in America; instead of letting beauty

Globalisation is the process of interconnectedness and the integration of national and regional culture, economies, and society through the global network of communication, immigration, transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014), globalisation did not mean much in the past fifty years. It could be primarily focused on the trade and also foreign direct investment which are the economic side of the world but it has been expanded to a broader range which including media, culture, technology, trades and political factors nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified as four main characteristics which are stretched social relations, intensification of flows, increasing interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most typical impacts on globalisation. This essay will define and explain cultural imperialism and its impact from the pessimistic globalist and transformationalist perspective.