Customers Case Study

Many companies and business entities achieve higher levels of market success through extensive supply chain management. Market success within these industries and companies is possible through implementation of mass customization strategy. Mass Customization represents an approach within the business entity that seeks to be innovative, enhance quality, minimize cycle time, improve agility, and generate consumers who want to only associate with the firm or organization. The main objective of the mass customization strategy rests on the provision of products and services to satisfy unique tastes and preferences at affordable prices that relate effectively with target groups. A visit to Lutron Organization generates clear indication of how mass customization applies in relation to its application in business entities. Lutron organization adopts the strategy of mass customization to meet the needs and expectation of the consumers. Mass Customization is also effective and efficient in developing competitive advantage over other entities within the same industry. The approach of maximizing revenue while expanding the market coverage by Lutron draws from new technologies and knowledge in relation to forces of consumers and company demands. The main aim of the strategy within Lutron is to enable consumers acquire any product or service they want, anytime, in any way, and anywhere while enhancing the profit levels.

I would advise Shania that an LLC would be the best form of business to accomplish her goals. Shania wants to open a Christian coffeehouse and already has a name in mind. Colorado LLC laws allow LLCs to be formed with one or more members, taxes them at a lower rate like partnerships and sole proprietorships, and provides the members with lower liability that protects them from the company’s debt (Scrofano, n.d.). This form of business will give Shania the ability to name her company what she wants and run it how she wants. The limited liability is also desirable.

Our clients invest significant time and money in our company. Our service to clients determines how fast we grow, the number of employees we can employ, and our profit. To retain and grow our clients, we must ensure we deliver the best possible service quality and value.

The Basic Betches corporation is an online marketplace where one can buy homemade canvases. Each Basic Betches canvas is hand-crafted and carefully overseen by an executive member to ensure that it meets the high quality standards upon which our company is established. We strive to maintain our refined standards, impeccable quality, and reasonable prices for the age demographic toward which our business is geared. The Basic Betches owners consist of four college students who met in an Accounting 201 course and thereby began to discuss the increased consumer demand for personalized canvases. In the future, we aspire to to see our brand, Basic Betches, responsible for every canvas hung in college dorms, apartments, and local boutiques. We are

“If we don’t have customers we don’t have a job” (Mcknight & Booth, p. 26, 2010). In any organization the customer’s expectations must be known and met, and if at possible expectations should be exceeded. To be able to meet customer expectations, it is important to understand what the customer is expecting. When an organization takes the time to understand the customer’s needs, they will find their customers are unique and there is not a one size fits all approach to meeting customer’s needs.

In a highly competitive market, customers have a wide right of freedom choice and to purchase the commodity. In fact, the customer also can fire anyone in the company, because they can spend money in other places that make customer like a boss. In my opinion, the customer is a consumer of goods and services and is the foundation source of enterprise. The survival and development of enterprises rely on the trust and support of the customer. Therefore, business

It is very important to understand how the mass customization works in practice. Generally, scientists mark out four strategies: transparent, cosmetic, adaptive and collaborative. A few words about each strategy:

Customer Relationship Management is a strategic approach that is basically concerned with creating improved shareholder value through the development of appropriate relationship with key and important customers as well as customer segments (Payne & Frow, 2013). When it comes to B2B organization, by implementing customer relationship management can definitely help the particular B2B organization build solid and strong customer relationship with individuals and the business as a whole for a long-term relationships. However, Olympic Cable has a stable and well-controlled customer relationship management which has the potential of relationship marketing strategies and IT in order to create profitable and long-term relationships with their

Hazel’s customers may have gone to her due to her customer service. She built a relationship with her neighbors.

Utilizing mass customization provides a better matching product to its customers liking as its chosen customization level increases. However, if a company chooses not to use mass customization, they may result in selling a standard product. Price customization can lead to a broader adoption of mass customization, and the company can take advantage of their customized products. Cosmetic customization presents a standard product differently to different customers. Transparent customization provides each customer with a customized product without telling him or her about the actual product itself.

Clients may utilize their managerial access to take sensitive customer information and financial data to sell or even just to sell it on the web. Privileges accounts can likewise be utilized to change or erase sensitive information, opening conceivable outcomes for extortion. Technically knowledgeable clients can utilize such accounts to introduce backdoors or expolits permitting them full access to the framework. Displeased workers can bring the entire framework down, by modifying critical settings. However, what makes these accounts risky isn't the degree of their access, rather how simple it is for them to play out a noxious activity and how hard it can be to recognize those. With legitimate access to sensitive information and framework

Thus, the content of service is standardized but the standard elements can be combined in many ways when delivered”. Modulisation therefore combines the advantages of customization, by offering personalized services that increase the customer satisfaction, together with the advantages of standardization that focus upon increasing the productivity. In this way, the company has control over the costs and the customer is satisfied because he feels he receives an individual service (Sundbo, 2002). In addition, through modulisation, a service provider profits from large-scale manufacturing, while the production is “specialized and modulised, and yet is simultaneously flexible” (Sundbo,

Customers will be able to work with the designers online for any changes or enhancements once the initial designs have been completed. Delivery of graphic art designs will be done electronically, with the option of receiving a compact disk.

Due to new and advanced technologies and innovative manufacturing developments, many companies in 2016 are using online computer-aided system or software to produce custom output for many online products that they sell. It is a place where customers can customize what they want through their e-commerce websites before they buy. Joseph Pine said that it is the process of developing, producing, and delivering affordable goods and services with enough variety so everyone can find exactly what they want. A place that customers can individualize and personalize a merchandise before purchase. Moreover, the customization can range from different colors and flavors to sizes and shapes, or logos to characters and numbers. For example, a customer can add different RAM sizes to his or her MacBook. They can also add a logo or name to a t-shirt or personalize their shoes with different colors and designs. There are many variations and flexibilities when it comes to online mass customization.

“Oh, hello! Yes I’ll have the uhhh… I’ll have the uh, actually I might have the… hm… I’ll have the uh…” They all will usually start the same way, change their mind, then end up purchasing more than what they had expected to in the first place. Customers almost always think they order what they would like, but rather they just take everyone else’s time and order what we suggest. “Would you like to upgrade to a medium for $0.50 more? Would you like to upgrade to a large? You may receive a free refill on any large purchase .” They usually give in to temptation because the high initial prices and low inclining prices when ascending in sizes make the illusion of a deal being far better than it actually is. Although their final answer is