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Defender Direct, Inc.

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Defender Direct, Inc. was founded in 1998 by Dave Lindsey. Its headquarters are in Indianapolis, Indiana. Lindsey stared the business out of his home and “was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States” (Glinska & Hess, 2009, pg. 8-4). A business that started in a home has now become “the largest security and satellite dealers in the Midwest, generated $150 million in revenues and ranked 387th on the Inc. 500 list of American Fastest -Growing Companies” (Glinska & Hess, 2009, pg. 8-4). Lindsey believed that because his employees and the people involved, is why his business continues to grow and be successful. The company continued to put resources toward their team members to grow in “enthusiasm, optimism, and skills” (Glinska & Hess, 2009, pg. 8-4). Employee training programs became their main focus and Lindsey claimed that “businesses don’t grow-people do” has helped in developing an organizational culture that has helped in fueling the growth of the company” (Glinska & Hess, 2009, pg. 8-4). In the mid-90’s the alarm industry was exploding and Lindsey decided to take the plunge and opportunity writing a business letter and later signed a contract with ADT as an ADT Authorized Dealer. Lindsey developed a team that went door-to-door selling security systems and by the third month had great success by his team selling 30 systems. By 1998 Lindsey assembled a team of 10 salespeople and

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