Dendro's Strategic Choice

Operational excellence. Many industry players are facing strong competitive pressure, so cost leadership is another key to success.

Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proportion? What evidence supports your conclusion?

The Core values and visions of the company are based on the customer satisfaction which plays a very important role in the company progress. The mission of the company is to deliver high technology promise to its customer service.

This strategy should focus on the vision, mission and culture of the company in a Christian perspective. Managers should focus their company principles on integrity and excellence. Companies with integrity concentrate their goals in doing the right thing instead of work for a profit from their customers, these organization with integrity will make its business decisions based on the standards and principles of God righteousness, truth and honesty. Companies that focus on excellence as their main point has a commitment to offer an excellent service to their customers and make them feel valuable to the company, this type of strategy make them extremely successful in the business world. Therefore, organizations with these types of Christian principles is more likely to success. Their purpose of doing the right thing for their communities give them an advantage on the business market. Also, the appreciation of hard work is rewarded in different areas as fair compensation, performance recognition, and providing growth opportunities, both professionally and personally to their workers. It has been determined that organizations that recognize the needs of their people and create opportunities for them to fulfill those needs are able to bring out the very best in

The Video Case Assignment: Chapter 5 talks about TREK, a company that makes bicycles that was founded in 1976. The mission statement of TREK is “We create products we love. We want everyone to love riding bikes. We foster environments of creativity and innovation where the industry’s greatest thinkers can grow ideas into world-changing products that make us proud—products we ourselves love to use. We build for good, among friends, with integrity. We take care of our customers. We want our relationships to last if our bikes, so you can count on us to take care of you and do what’s right. We stand behind our bikes, and the people who ride them.” (Trek Bikes, n.d) Three of the marketing concepts that TREK is using is the Organizational buying

A company creates value for its customers and attempts to differentiate its offerings from its competitors in the market. The performance goals/metrics are set by leadership which is concurrent with its business strategy.

These include People, processes, programs, and performance. While McCarthy’s original four P’s were a strong starting point, the modern marketing management four P’s suits today’s market much better. People are what make our businesses thrive, not the product they produce. The processes the business undergoes is often more important than the “place”. Promotion is very one-sided, which is why programs is more fitting for today’s market. A program is a consumer directed activity that breaks through the visual noise that a promotion would offer. Performance can be seen from either a financial or nonfinancial perspective. Performance can go far beyond the just the price of the product. As you can tell, the modern marketing management four p’s is a much more human and updated approach to the tried and true

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

Today many companies are focusing on becoming a value-driven organization because we have seen those values types of organizations are some of the most successful companies. Value tends to drive culture and when you have an organization that has strong culture, you have a lot of employee that are bookbuild so your culture is driving complete fulfillment. When you have employed fulfillment then employees are happy then they come to work and they provide good customer service. You have high customer satisfaction.

Every organisation requires a mission. The mission is reason for an organization for being in the business. By defining the organization’s mission, forces managers to carefully identify the scope of its products or services (Robbins and Coulter, 2005). M&S has defined their mission as, “To make aspirational quality accessible to all” (M&S, 2009). Marks and Spencer’s have been known for their quality value, service, innovation and trust to all their customers who as a company they have stuck to very well. They are continuing to attract new customers as well as

In today’s modern era, the world is moving faster than ever, every organization is running a race of gaining maximum market share, and so as the customers, for their organization’s long-term growth but only those companies who transform themselves according to the need and requirement of the customers are able to achieve success and profit they desire and that’s what exactly said by Theodore Levitt (Head of the Marketing area at the Harvard Business School) in his article “The Marketing Imagination”.

Aiming on customer loyalty, superior value must be delivered along with the superior performance. Narver and Slater (1990) said there are 5 components which composed those things, which are: