Describe how two businesses are organised (P3)
I am going to talk about two organisations and how they operate. The organisations I am going to talk about are McDonalds and Chester Zoo.
McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.
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This shows how stuff work in McDonalds. If there would be a problem with customers for example, then the assistant manager would take care of this but if there would be something more serious then the business manager will have to take care of it because he is the top head of managing. This also shows how the organisation is organized and how
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Span of control - Span of control is the number of people that one individual is responsible for in an organisation. The wider the span of control is then the greater the number of whom the individual is responsible. A manager who is responsible for too many people may be so overworked that their staff in turn may not be able to perform their duties effectively. Functional Areas - The functional areas are the specialist areas of activity within an organisation. These include: • Finance • Marketing • Production • Customer service • Sales • Human resources Finance The finance department functions include keeping records of financial activity for example the sales made by the business and providing managers with information that they can use in decision making for example cost of making products. For McDonalds the finance department would have to keep track of how many sales they make per day and what kind of meal or burger makes the most money. For Chester Zoo the finance department would have to do the same which is keeping records of how many sales they make per day and how much profit they make.
Marketing - The marketing function is responsible for identifying, anticipating and satisfying customer requirements. The marketing function have to carry out market
| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.
Span of control refers to the number of subordinates a supervisor has. It is used as a means of ensuring proper coordination and a sense of accountability among employees. In simple words, it is the number of people who report to one manager in
I will be relating the type of business, purpose and ownership of the two contrasting organisations. The two organisations that I will be choosing are: Oxfam and Sainsbury’s.
Setting and controlling prices. The finance department are able to set competitive prices through being allowed the time to compare with against other rival businesses and also research who the best suppliers are and conduct market research as to how much customers would be willing to pay. However known of this would be so easy if there was no finance department. For example in many small businesses like the White Lion Café this responsibility is shifted over to the owners who struggle to find the time to research in the same amount of depth.
The aim of McDonald’s is to serve good food in a friendly and fun environment and to provide good returns to their share holders. So the purpose of McDonald’s is to satisfy their customer with high quality of food, quick service and value for money.
For McDonald’s they have many aims and objectives such as they’re committed to providing quality food quickly that their customers can trust with the best possible service, showing clear career paths to their
Functional areas are groups within an organisation which enable a business to run effectively. Functional areas make the business work. There are different functional areas for different parts of the business for example there is a Human Resources department which are responsible for work involving the staff of a business. I have decided to mainly focus on Tesco’s functional areas but I will list the functional areas of The Gateway Academy as well.
McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future. In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales.
During organization, it is the task of the financial manager to choose on how to use the resources of the organization efficiently. Resources like funds or assets
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.
In marketing base function is fulfil consumer needs in a company, a marketing manager should know exactly and fully understand these requirements so that it can create a product that can fill specific or put a product in a population specific part. Apart from that, to be more facilitate a manager that want to put something product should investigate accurately picture so that consumer can be made into a target and should investigate also on consumers nature if some of them between they less interested towards product marketed
B) Explanation of the operation of the marketing function for this key type of customer and how the marketing function relates to other business functions.
McDonald’s are one of the leading performers in the fast food industry they are highly regarded in the top Range of brands in the fast food industry.
• Dividing work to be done into specific jobs and departments. • Assigning tasks and responsibilities associated with individual jobs • Coordinating diverse organizational tasks. • Clustering jobs into units • Establishing
McDonald’s is one of the biggest food shackle all above the globe is assisting remarkable number of clients worldwide daily. McDonald’s has made a higher profile brand picture because its quality food, quick ability, cleanliness, everyday worth and so on. Experienced association, more working arrangement, customer-friendly strategy, present groundwork, data arrangement etc. have given McDonald’s exceptional locale to contest the exceedingly competitive market. In 1948 McDonald’s begins its hobbies in U.S.A and it experienced the taste of accomplishment from the beginning. In 1955 it was gave as