Descriminalization Of Women In Advertising

The purpose of advertisements and commercials is to attract possible buyers into thinking the product is a necessity, rather than a luxury. In order to pursue this goal, the ad must somehow connect with the possible buyer. According to Jib Fowles from “Advertising: 15 Basic Appeals”

Advertisements are the most common way of conveying the ideas to people. Mostly the main objective for the commercial producers is to sell the product. Television commercials are so powerful when convincing people. After being brain-washed by these commercials, most of the people would buy the products if the commercials catch their eyes. However, conveying an idea by using commercials is a great proposal.

Advertisements are made to grasp a consumer’s attention to the item the creators are selling, and sometimes the decide to objectify an entire audience in hopes of receiving attention from the male population. Studies have shown that as time passes, women become less affected and offended by the oversexualization of women in advertisements. Therefore, women have become desensitized to their objectification, to the point they now view it as normal. During the initial period of the hypersexualization of women, advertisements about women in traditional roles such as housewife or being in the kitchen, receded. In 1991 a new wave of feminism appeared, where women are trying to reclaim their bodies by embracing sexuality, while it is a good concept,

There are countless advertisements in the media, weather videos, newspapers, magazines articles, or even billboards that have the face or the body of a women display as the main background of the advertisements. Hardees advertises their food by showing an oversexualized woman eating a burger or sandwich. This is just one of many examples of the way advertisements, ads for short, oversexualize woman in the media.

Advertisements are very effective because the advertising companies try to relate to the consumer causing an involuntary connection, thus getting them to buy the advertised product. The advertising industry is a very big industry that is still growing. The three main reasons the advertising industry is effective and continually thriving are they, do an extensive amount of research on the targeted consumer base which gives them a better chance to make an emotional connection, also they emphasize the superiority of their product over than the competition by comparing the product. Finally advertising companies pressure the consumer by making the product seem like it’s going out of stock or the deal is ending thus making them go buy the product now.

Women are commonly objectified by advertisements and magazines to sell various products . Some advertisers objectify women by using their bodies in place of the product they are trying to sell and often showing only a woman’s body and not showing the her face; this is called “body-ism” and occurs frequently in a variety of adverts . Some advertisers have published images that reflect acts of violence and sexual assault against women and suggesting that these acts are acceptable .

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The so called housewife draws her bath settles in and thinks of the many duties that she has to do for the day, she calls her husband and tells him about her wonderful bath and the amazing soap she is using just like everyone else would. This is a 1950s dove ad, an ad that sexualizes and characterizes the women as something she is not and creates a stereotype of a stay home mom and skinny women who have nothing better to do. The appearance of people in ads has changed a lot over time, in the 1950's women were degraded and sexualized throughout advertisements to be skinny. Whereas now some companies are fighting to change this vicious cycle. Although many companies still portray the same perspective as they did in the 1950's, there is now hope.

Advertisements are located all throughout society, such as television, billboards, radio and internet. Advertisements persuade consumers to buy the company’s products. In addition, the goal of advertising is to create and consolidate relationships with the consumers. If companies have consistent and high quality advertisements, then it will increase consumer loyalty to that product. Moreover, over the years pharmaceutical companies have advertised medications to help society with current illnesses.

As a whole, this society has greatly improved, with new cures to old diseases, more efficient ways to complete daily tasks, and new technology with information at our fingertips. Along with these newfound practices, humanity has also given rise to a new era of social justice. Humans everywhere are working everyday to ensure everyone is treated with equality and respect. Nevertheless, humanity still has a long way to go. The mission will not be complete until there is not a single example of mistreatment. However, many of these mistreatments have been normalized so the task of completely eradicating them will be even more difficult. An example of these mistreatments is sexism in advertising. Sexism is obviously

Within this essay I plan to discuss the portrayal of women in contemporary advertising and focus around the ideologies of the male gaze according to Laura Mulvey. Laura Mulvey is a feminist film theorist commonly known for her controversial essay, “visual pleasure and narrative cinema” written in 1973. This piece went on to be published in the influential British film journey screen. (Hein,2008) Her written views have achieved to shift the perception of film theories conventional structure known as psychoanalytic, which were written about by Sigmund Freud and Jacques Lacan.

Women have been seen as objectives since the dawn of time. They’ve been viewed as inferior to men, second-class citizens, and their primary role being giving birth, preparing food and doing domestic/household duties. If we look around today, women are surrounded with objectification, from fashion to films and even product advertisements. Women are put into positions of objects i.e. sexual objects. Objectification is harmful. It only portrays women as things of pleasure and benefit to men. It’s all about viewing and treating an individual as if they have to thoughts and feelings, which, therefore, is not beneficial to an individual.

Throughout the past five years of advertising, women have been seen as nothing more than underdressed and oversexualized objects for men to look at. Women have been shown in advertisement as carefree and problem free people who belong in the kitchen. According to most advertisements, a woman is supposed to be getting guys drinks and taking care of their every need, and doing whatever a man says because he is in charge. Advertisements that oversexualize and overdramatize a woman’s looks and behaviors make it hard for a man to take them seriously, and sometimes men believe that it is okay to treat a woman as a sexual object, because “hey, everyone else is doing it.” Also, because of advertisements that oversexualize a woman, it makes younger

Our identity is what makes us human beings. People question their identity as it defines them or is it merely society labeling them. However, a female’s identity deals with sexist advertising is questioned a great deal. The representation of the female body in advertisement is shown to be vulgar, it is known as their identity to look at a certain image for the male population to draw their attention. Though it is the company portraying the women to be this way, is this really their identity?

For my English assignment I was required to use an ad and describe it with words that the audience will be able to envision before clicking on my link to the ad. Ads such as the ones where she is laying by the shoe were extremely common in the vintage ads; which leads to me believe that woman have always faced sexism this is not only a current event but our history. The media especially social media have given sexist a new light with “memes”. In the text it mentions the men right to feel more sexual urges which I believe these “memes” instill this into our youth with these images you will learn how to keep your man happy or suggesting that females who have sex are sluts for being sexually active (Keirns et al., 2015, p.268). What I find extremely