The aim of this essay is to evaluate the main developments of Destination Marketing and critically discuss its effect on tourism industry. Introduction to tourism industry and the role of destination for this sector of economy will be initially demonstrated. Afterwards the role of tourism destination marketing and its origin in the 19th century will be presented, moving on to actual advances in information technology. The main components of destination marketing, identified with its development, will be examined in detail determining its role in the process. The bodies responsible for destination marketing in the area together with their specific functions will be subsequently introduced and supported with the example of Berlin. Then, …show more content…
However there is lack of empirical studies that explain the relationship between the destination personality and destination image (Hosany et al., 2007). Crask and Henry (1990 cited in Hosany et al., 2007) suggest that destination personality is a tool used to become distinctive. Differentiation between the destinations is very important in today’s growing competition and destinations substitutability. Aaker (1997 cited in Ekinci and Hosany 2006) states that destination personality uses human characteristics to describe destinations, such as Europe is traditional and sophisticated; London is open- minded, vibrant and creative and Paris is romantic. These characteristics become values that connect consumer with the destination in a unique way, create an emotional relationship (Baker and Cameron, 2007), some of the most well known are: I love New York, Incredible India, 100% Pure New Zealand or Amsterdam- capital of inspiration. Pike (2004 cited in Baker and Cameron, 2007) proposes that this process of creating emotional relationship is through the development of a unique image. According to Crompton (1979) image is a “concept consisting of the sum of beliefs, ideas and impressions that a tourist hold of a destination”. The formation of destination image is for Reynolds (1965 cited in Echtner and Ritchie2003) “the development of a mental construct based upon a few impressions chosen from many sources of information” including for
People’s impression of traveling may be affected by their presumptions of their destination. For example, many people swarm to ‘tourist traps’ on their trips. While many of these attractions are interesting and beautiful, they aren’t very appealing to visit with thousands of other tourists. For instance, visiting Niagara Falls is a major tourist attraction. People may see impressive pictures of the falls and decide they want to go there. Once they arrive, they realize that there are people everywhere. As a result, it can be hard to get a good view of the falls. Some may realize Niagara Falls is not all that it’s hyped up to be. Others are thrilled that they got to visit the impressive phenomenon. It all depends on the expectations one has about it. If they were expecting to get jaw-dropping views and few people, they may be disappointed. But, they may
Many things will affect people’s decision to travel, the destinations they choose and for how long they stay. Different destinations are affected by different factors, here we will explore these factors and the destinations they effect.
Throughout history, the progressions of mankind has given way to a perpetually globalizing world. Globalization, the “process of interaction and integration among peoples of different nations, has strengthened human ties while our race has formed societies in every corner of the globe. As our world becomes more interconnected, the resulting blend of cultures has led numerous societal features to be shared between peoples, blurring cultural division lines. Globalization’s tying binds may frustrate many modern travelers seeking unique and special travel experiences due to the standardization of destinations resulting from increasingly cozy international social relations, but continued and extensive human travel has demonstrated that the essential human urge to move is a product of our search for fulfillment in what is unfamiliar and will not be suppressed by global interconnection.
In this section I will explain the different development in the tourism industry since the 1960’s and what the effect it has on the travel industry.
Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry.
In a sense the circulated images that cities use for promotion, leads tourists to believe that these representations are absolute thus ingraining potentially false beliefs about a destination. Also, Morgan and Pritchard (1998) argue that there is a powerful force behind the media promotion of tourism images. They claim that images are social products that function ‘to reinforce ideas, values and meaning systems at the expense of alternative ways of seeing the world’ (Morgan and Pritchard 1998:5). By exposing the restrictive power of tourist images one can look critically at promotional material that permeates our everyday lives.
This module describes the importance of Management of Tourist Destinations and its necessity to be applied depends on quality management, which mainly revolves around the satisfaction of visitors to a specific destination keeping key factors in mind.
As the economy develops, the individualized and diversified demand of tourists is growing. Tourism consumers in different regions, their needs and desires are vastly different, and also change with the change of environmental factors. Travel agencies highlight the characteristics of market positioning, emphasizing the differences, and establish
Tourism websites often glaze over the potential dangers or drawbacks of the destination being advertised as a method to entice travelers to visit. Advertisers provide tourists with both excitement and comfort by balancing the portrayal of differences and similarities between destinations and western-civilization which are both tactics depicted by Wendy Hesford and Brenda Brueggemann in "Travelling Gazes: Shaping Mobile Identities". Elements of style are also used in advertisements to lure tourists to a destination as explained by Catherine Lutz and Jane Collins in "The Photograph as an Intersection of Gazes". Chicago, Illinois shamelessly uses these methods to highlight the art, landscape, and attractions of the city in their tourism advertisements and to detract from the issues with crime rates, safety, and poverty that are depicted in newspapers such as The Chicago Tribune, The Chicago Reporter, and The New York Times. These sources as well as "Community characteristics and in-school criminal victimization" (Richard Clark and Steven Lab), "School Violent Crime and Academic Achievement in Chicago" (Julia Burdick-Will), and various tourism websites will aid in my discussion of the misleading advertisements used to characterize Chicago.
destination and the development towards economical mass tourism along unmistakable natural , incremental and actuated directions. It was legitimate that consideration then ought to swing to the conceivable outcomes of practical mass tourism abetted by jafari's contextualization of both mass and elective tourism as economical choice under fitting circumstances and hunter's(1997) previously stated thought of manageability as versatile worldview with the solid and frail signs Jafari and Hunter both supplement and profoundly persuasive Brundland report, which eagerly grasped the attractive quality of development however restrictively as an alternate type
Tourism Australia (2013) is aware that a vital element of their ‘There’s Nothing Like Australia’ strategy revolves around having a target market consisting of a high yielding consumer segment. Through the use of psychographic research, Tourism Australia has determined the personal factors that influence a tourist to travel and what makes them receptive to the Australian experience. These identities lead to the title of the target market of Experience Seekers. This target market is highly
In this document, we are going to show the generalities of the country as well as the information related to the touristic development of the country and within the regions. As for the tourism development, there are many aspects that have influenced the recent development of the infrastructure and the international image; the role of the government has been essential for this change with all the laws and regulations that have been created in order to show where we are and where we are going.
Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,
The tourism Industry is considered as one of the fastest developing sectors for the economy worldwide. One of the main reasons of this is the growing numbers of tourist visitation. Tourist undertakes tour in a place outside their usual environment. It is generally said that tourism as a development based industry; it has to protect and support the tourist that is visiting any particular destination. Tourist usually visits in a place with good impressions. One of the factors to influence their impressions is their assurance regarding the safety and security of the place.
Tourism has become a popular global leisure activity in 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 18%. This paper is purposed to explain about impact of tourism including advantages and disadvantages. This impact has occurred in some different countries.