Determining Operating Systems and Software Applications

Amazon targets the at-home customer. Amazon makes it convenient for customer to buy anything or Anything, with a capital “A” according to Bezos. Amazon provides convenience to customers all over the world with it services. The services Amazon provides ranges from AmazonFresh which delivers groceries to your home to Amazon Prime that allows you to stream any television show, or movie with any Amazon device. Amazon is a multifaceted online marketplace that is changing the game of selling. The convenience of one-click shopping is powerful and a rapidly growing industry. Amazon is leading in this innovative industry, and has created jobs in the process.

Three building blocks complement this: Amazon’s feedback system, recommendation system and its buy/sell system. Its recommendation system accounts for 35% of Amazon’s sales as customers are more inclined to buy a product based on the strength of the reviews of other customers. It also brought repeated purchasers that account for 66% of sales. (Salehnejad, 2012)

Amazon.com has successfully managed to make its customers to feel that anything they could possibly want could be found on their website. Additionally, its products are marketed at a competitive price. Another important factor is their speedy delivery with their usage of UPS and FedEx (United States) and Royal Mail (United Kingdom). The company also caters for people that prefer online shopping with extra services such as Amazon Prime - a service with a yearly payment, customers are eligible for free next day delivery. Even though Amazon.com is known to be an online seller of most things, it still excels in its original market of book selling. Evidence of such is

The features are consumer-friendly and guide the customer through product listings that rival any major department store. Their website allows the recommendation of future product purchases based on consumer shopping/browsing history saved through their advanced customer relationship management (CRM) system. Amazon’s initial desire was to prevent the average consumer from needing to leave the comfort of their own home to accomplish their normal and continual shopping needs. This desire continues to be the driving-point for Amazon’s foundation.

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Many consumers go for what appears to be cheapest and most convenient. The reality is, Amazon’s increasing dominance comes with high costs. “These consequences have gone largely unnoticed thanks to Amazon’s remarkable invisibility and the way its tentacles have quietly extended their reach” (LaVecchia, 2016). It is vital that consumers are aware of this superpower that is taking over.

The story of Amazon.com is a marvelous successful one. A company ́s biography which since the foundation in 19941 (followed by webpage launch one year later in 19952) became the world’s market leader in e-tailing by fully focusing on customer satisfaction and consequently aligning all organization activities, such as for example corporate strategy as well as technological portfolio, towards the consumer needs.

Amazon has adopted different technologies that make their website more customer-friendly. (Amazon.com Inc) With key features such as editorial and customer reviews written on their website, manufacturer product information, gift guides, web pages customized to individual preferences like recommendations and notifications, 1-Click technology, secure payment systems, digital content and the Search Inside the Book technology. (Amazon.com Inc) And shoppers can track their orders on the website with “Your Account” features. (Amazon.com Inc) Amazon provides customer service all around the world easily with their customer service centers located on different parts in the world globally. (Amazon.com Inc) Moreover, their delivery is free with other options for shipping available worldwide around the globe. (Amazon.com Inc) With all those satisfactory

Amazon is a US based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the world's largest online retailer. Jeff Bezos founded Amazon.com, Inc. in 1994 and the site went online in 1995. In 15 years (1995-2011) Amazon went from selling 1 category of merchandise to offering 16 categories. For Amazon, the Fire is a book store, a movie theater, a record shop, and Amazon is the one selling books, movies and records. Once customers have joined Amazon's ecosystem, there are a lot of ways products can be sold to them. Customers buy Amazon's books, movies, and music. They buy Amazon's apps. They view Amazon's ads. There is no Apple store on an Amazon device. Kindle Fire customers are locked in to using Amazon for media to be used on their devices. The Kindle Fire is not free, but the price is very reasonable. If having a Fire makes people thirsty for more Amazon products, then the low price benefits Amazon.

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part of the company’s competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e-commerce site. Its patented portal technology allows the customer to customize their on-line experience with personalized home page,

Retailers have adapted to the online marketplace out of necessity and opportunity. The great recession placed many retail companies in financial hardship and while some failed, others innovated and became some of the largest companies in America such as Amazon. A recent trend is consumers are buying more products online than ever before. As a consumer, I enjoy shopping in the convenience of my home and having the items delivered to my doorstep in 48 hours or less. Global internet access continues to increase, with mobile devices and affordable internet for the home, consumers will continue to shift and buy products online rather than in retail brick and mortar locations. Online sales in the United States have increased over 250% in the last ten years, accomplishing $250.0 billion in 2012 (Tehrani, 2014). Therefore, Amazon is in a solid market position to capitalize on the future trends and booming ecommerce

Amazon.com is a vast internet based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com’s millions of customers. Its Web services business includes renting data storage and computing resources, so-called “cloud computing,” over the Internet. Its considerable online presence is such that, in 2012, 1 percent of all Internet traffic in North America traveled in

This research paper project will be about Amazon.com, Inc. Amazon.com is a shopping site online and it can be access anywhere as long as you have internet. It is a well-known internet-based retailer and it’s available worldwide. Amazon Inc is known for its fastness and convenience, which is a better way to shop for things nowadays, because not everyone wants to go through a hassle of looking for things in store, and having to carry shopping bags from place to place. Amazon.com sells everything, from electronic devices, DVDs, digital movies/music, to household furniture, books, school supplies and beauty products. In my opinion, Amazon.com attracts buyers because they sell products with good deals and sometimes come with free shipping which is always a plus. Specially, Amazon.com sells some products that you rarely or never see in retailer stores. The primarily products that they are known for are their signature Kindle, which is similar to a tablet but its common use is for reading e-books. Amazon.com gets their products from retailers like Nordstrom, Target, Michaels, ... and individual sellers that want to sell their stuff, either used or brand new. Some big companies take advantage and sell their goods through Amazon.com so they can sell more products.