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Determining The Success Of A Restaurant Business

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The menu is the fundamental element in determining the success of a restaurant business. Each customer may have their individual dietary preferences, but the basis of a menu depends on universal requirements in human nature. A human is intrinsically an omnivore with a diet of both meat and plant proteins. The omnivore’s paradox or dilemma refers to the contradiction of omnivores having both the sense of neophilia, the inclination and craving for exploration and variation but at the same time limited by neophobia, the fear of the uncertainty of a food’s edibility. The incorporation principle referring to how a food effects a person physically and psychologically. Understanding how the omnivore’s paradox works and how the incorporation principle influences customers will help chefs putting together a menu create something that caters to a wide range of customers and dietary requirements. The omnivore’s paradox raises the issue of how a chef can create a menu that is both interesting and sellable, catering to the balance of mankind’s fear of danger and need of novelty, and how the dishes they produce can meet and exceed the customer’s expectations. This essay will explain the omnivore’s paradox, its relationship to neophilia and neophobia, and their influence on a commercial chef. The incorporation principle will be explained in relation to a customer’s decision making. It will also cover how the omnivore’s paradox and incorporation principle effects the boundaries of food in

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