Deutsche Telekom Telecommunications Company Essay

2117 Words9 Pages
Introduction The essence of the Deutsche Telekom brand, its slogan "Life is for sharing" is in equal measure its brand promise to customers. Based on a simple concept, this promise embodies the corporate vision behind the brand: Life consists of a number of major and minor personal events that people want to share with one another because they make life exciting. And Telekom offers the products and services that can make this happen. Customers should be given easy access to these worlds of experience in every possible way – via the telephone, Internet, Internet TV or cloud services. As a telecommunications provider, it is Telekom's goal to enable this by providing the best possible communications and IT services. Meaning Telekom…show more content…
PEST Analysis In term of external environment, DEUTSCHE TELEKOM is also influenced by the general, industry, and competitor environments. The general environment is composed of elements in the boarder society that influence an industry and the firms within it. These elements can be characterized into six elements: demographic, politic/legal, sociocultural, technological, and global. However, only certain elements are related to DEUTSCHE TELEKOM, there are: Political If we look at the political environment, Telekom Equipment is on the safe side since it is publicly owned and thus protected by government. In term of political preferences, what might happened is that DEUTSCHE TELEKOM gets threat of from new entrants such as, Clarnet telecommunication, Freenet telecommunication and Agitr telecommunication. It meaning to say that, right now there are substitution products and services in term of telecommunication only and this will be the intensity of rivalry among competitors. So it directly influences DEUTSCHE TELEKOM and its competitive actions and responses. Therefore, the challenge is to locate a position within an industry where DEUTSCHE TELEKOM can influence these factors or where it can successfully defend against their influence. This can be done by providing broader products and service such as, offering tailor-made Total Solutions – from the latest IT and telecommunication products to financial

More about Deutsche Telekom Telecommunications Company Essay

Open Document