Introduction
The essence of the Deutsche Telekom brand, its slogan "Life is for sharing" is in equal measure its brand promise to customers. Based on a simple concept, this promise embodies the corporate vision behind the brand: Life consists of a number of major and minor personal events that people want to share with one another because they make life exciting. And Telekom offers the products and services that can make this happen. Customers should be given easy access to these worlds of experience in every possible way – via the telephone, Internet, Internet TV or cloud services. As a telecommunications provider, it is Telekom's goal to enable this by providing the best possible communications and IT services. Meaning Telekom
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PEST Analysis
In term of external environment, DEUTSCHE TELEKOM is also influenced by the general, industry, and competitor environments. The general environment is composed of elements in the boarder society that influence an industry and the firms within it. These elements can be characterized into six elements: demographic, politic/legal, sociocultural, technological, and global. However, only certain elements are related to DEUTSCHE TELEKOM, there are:
Political
If we look at the political environment, Telekom Equipment is on the safe side since it is publicly owned and thus protected by government.
In term of political preferences, what might happened is that DEUTSCHE TELEKOM gets threat of from new entrants such as, Clarnet telecommunication, Freenet telecommunication and Agitr telecommunication. It meaning to say that, right now there are substitution products and services in term of telecommunication only and this will be the intensity of rivalry among competitors. So it directly influences DEUTSCHE TELEKOM and its competitive actions and responses. Therefore, the challenge is to locate a position within an industry where DEUTSCHE TELEKOM can influence these factors or where it can successfully defend against their influence. This can be done by providing broader products and service such as, offering tailor-made Total Solutions – from the latest IT and telecommunication products to financial
To be specific, the two performance measures demonstrated by Telstra in the FY13 LTI Plan are RTSR which account for 50 percent related to share price performance and RCF RIO which also stand for 50 percent relevant to the investment. It may help executives to consider investment for higher return rather than achieving higher customer satisfaction (Telstra Annual Report, 2013. P. 51). However, the majority of large or small enterprises operate business successfully with building strategy and programs based on customers' demands. For example, the mobile manufacturers set wireless and 3G option for smart phones as customers expect to access the internet more conveniently. Thus, understanding the expectations of customer effectively prevents company from losing market share.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.
Founded in 1975, Telstra is Australia’s largest telephone and Media Company. Its main activities comprise of operating and building telecommunication networks and marketing a diverse range of entertainment products, some which include, pay television and internet access. Telstra’s mission is to “Build technology and content solutions that are simple, easy to use and valued by our customers. We strive to serve and know our customers better than anyone else.” There future long term goals need to be
Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.
In selecting and implementing the firm’s strategy, HK Express must gather the information needed to understand all segments and elements of both general and industry environments. The general environment is composed of dimensions in the broader society that influence in the industry and the firms within
Harnischfeger’s corporate recovery plan was a four pronged approach that involved (1) changes in top management, (2) cost reductions to lower the break-even point, (3) reorientation of the company’s business and (4) debt restructuring and recapitalization. These changes at first glance appear to have allowed Harnischfeger to improve its financial performance from a net loss of $3.49 per share in 1983 to a net gain of $1.28 per share in 1984. In addition, Harnischfeger has appeared to have achieved a majority of its desired outcomes from each of its four changes as shown below.
These factors influence the internal environment of an organisation and they help in identifying the past and the present of the company, It also provides a frame work for reviewing strategy position and direction of the company.
Headquartered in Texas, Teletech Corporation operates under two main business segments: the Telecommunications Services segment, providing various telephone services to business and residential customers and the Products & Systems segment, which manufactures computing and telecommunications equipment. In late 2005, the Securities & Exchange Commission revealed that billionaire Victor Yossarian acquired a 10% stake in Teletech and demanded two seats on the board of directors. He felt that the firm was misusing their resources and not earning a sufficient return. He stated that Teletech should sell off its Product & Systems segment and focus on creating value for the company’s shareholders. A detailed analysis will reveal
Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.
The general environment is composed of segments that are external to the firm. Although the degree of impact varies, these environmental segments affect all industries and firms competing in them. The
The purpose of this research is to provide a historical view of TeleTech Holdings Corporations and the current challenges the organization is facing. It will review other organizations with similar situations and strategies that could be used to address the issues and situations these organizations are facing. This paper will discuss the overall information about TeleTech when the organization started until the current state of the company. Founded in 1982, TeleTech has had problems with misusing its resources and not earning an adequate return, the main issue is about the hurdle rate when evaluating performances, and setting the annual capital budget. Benefits and compensation of the organization will be discussed.
External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.
While everyone especially the younger generation is concerning about why the internet speed is so slow, we are inspired and motivated to explore this matter further. After few weeks of hardworking, we had a much broader understanding on how vital it is to stop the Telekom Malaysia’s monopoly so that our country will only experience a breakthrough in telecommunication industry.
Organisations scan environmental information and use it for planning, decision making and control. Organisations transmit information to several internal and external agencies like govt., investors, trade unions and professional bodies. For any organization, the environment consists of the set of external conditions and forces that have the potential to influence the organization. In the case of Subway, for example, the environment contains its customers, its rivals such as McDonald’s and Kentucky Fried Chicken, social trends such as the shift in society toward healthier eating, political entities such as the US Congress, and many additional conditions and forces. It is useful to break the concept of the environment down into two components. The general environment (or macroenvironment) includes overall trends and events in society such as social