Development, Milestones, & Exit Plan Long Term Goals

For new bands, one of their first major steps into getting into the business is usually finding a record label. A record label is commonly known by most people as someone who simply signs a band and sells their music. What most people do not know is that they do much more than that. A label does do all the things that people believe they do, however, they also do much more to help an artist. A label is one band’s contact to other artists or promotors that will help further their popularity and reach out to more businesses who could potentially seek endorsement deals to support an artist while also advertising their own product (Lindvall). However, some bands have had negative experiences with labels. There are many negative outlooks on record labels recently and their work with certain artists.

The novel, “The Goal: A Process of Ongoing Improvement”, by Eliyahu Goldratt focuses on a production plant that has a failing system which can potentially shut down if the system that it operates under does not right itself and show improvements. The book is structured like a business textbook but is written as a novel. “The Goal” uses a scenario in the production world that can occur to any production manager. Eliyahu Goldratt uses the main character, Alex Rogo a plant manager with UniCo Company for the past 15 years, puts him in the students seat. It helps business students learn with Alex and makes it very relative.

We continue to believe that U.S. housing is in the early stages of a multiyear recovery in demand being driven by limited inventory of existing and new homes, historically low mortgage rates,

One of the bills presented to Congress was The Songwriters Equity Act, which would improve the royalty payout songwriters receive from music streaming and purchases. Manager Damien Smith expressed the importance of the Managers Think Tank. "For us [managers], it's like a position to help alliance members to service the creative community. As managers, we're the music creator's main business partners," Smith told Billboard magazine. He continued,"We're involved in every aspect of an artist's or writer's career. Even what's going on in technology, branding, we are right there on the front line to help identify any issues that are coming up." Smith said there is an urgency to get he financial matters handled because the music industry is rapidly changes. The managers want to make sure their artists, producers, and songwriters are compensated properly for their

Throughout the entirety of the book, The Goal: A Process of Ongoing Improvement, author Eliyahu M. Goldratt focuses on demonstrating the importance of the Theory of Constraints and what corporations should do in order to increase profits. A major term used throughout the novel is “throughput,” which according to the text, is “the rate at which the system generates money through sales” (Goldratt 60). Once a bottleneck machine in a production process is identified, there are multiple ways to increase throughput without expanding the physical capacity of the machine.

With the advances in technology and increase in internet broadband availability (The Broadband Commision, 2014), record labels are being forces to innovate and update their business models (M.Coz & Torres, 2013) to keep up with the latest technology (Solis, 2015). Of these technologies, the move away from physical sales (of music) to Digital sales is the most significant. Digital sales have increased over the last 6 years (as shown in Table 1) in terms of revenues, and this is set to carry on this way in the future (Solis, 2015).

After a rapid development over the past 10 years, the music market is currently undergoing significant changes. These changes are caused not only by marketing competition but also by the challenges from external marketing environment.

The ever-changing landscape of music distribution, due to constant advancements in technology, is sometimes hard to keep up with for artist, producer, and consumer alike. New editions of textbooks in Music Business classes are issued each year, and changes are made in the industry before the semester is even over. Because of this, it is vital for the industry to not only not only be aware of what is currently going happening, but also be able to foresee the direction that the music business is heading in. In this aspect, it seems that we are at a turning point where consumers and artists are taking

My biggest concern is about how I cite my sources in my paper. I don’t feel like this is my strong suit and I do not want to readers to get annoyed with the “as [insert source name] stated…” I have tried to work on the in text citation this week and have not made progress on it because I don’t know what I would put in place of it.

A long term goal is a goal that you wish to accomplish in the future. Long term goals require time, planning, dedication, and rescilience. Having a long term goal is important for a successful career in the future. One of my long term goals is to become a prosperous private practice lawyer. This is important to me because it will show my siblings and other minority children that no matter the circumstance or pressure put on them by society anything is possible. They can be successful.

The major music-only stores such as Tower Records (which once wielded considerable influence in the industry) went bankrupt, replaced by box stores (such as Wal-Mart and Best Buy). Recording artists began to rely primarily on live performances and merchandise for their income, which in turn made them more dependent on music promoters such as Live Nation (which dominates tour promotion and owns a large number of music venues.)[6] In order to benefit from all of an artist 's income streams, record companies began to rely on the "360 deal", a new business relationship pioneered by Robbie Williams and EMI in 2007.[7] At the other extreme, record companies also used simple manufacturing and distribution deals, which gives a higher percentage to the artist, but does not cover the expense of marketing and promotion. Many newer artists no longer see any kind of "record deal" as an integral part of their business plan at all. Inexpensive recording hardware and software made it possible to create high quality music in a bedroom and distribute it over the internet to a worldwide audience.[8] This, in turn, caused problems for recording studios, record producers and audio engineers: the Los Angeles Times reported that, by 2009, as many as half of the recording facilities in that city had failed.[9] Consumers benefited enormously from the ease with which music can be shared from computer to computer, whether over the internet or by the exchange of

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

Radiohead, one of the most popular and contemporary bands of this period, attempted a significant break from the industry standard of fixed price music. In 2007, Radiohead had planned release of its new album, “In Rainbows”, exclusively as a digital download on the band’s website, with an innovative pricing option of allowing its buyers to decide on how much they wanted to pay for the music. Radiohead’s “name-your-own price” pricing model for its new album generated an intense speculation about the future of recorded music industry. The key issues with Radiohead’s innovative distribution model and my views after an analysis of these issues are as follows:

When speaking economically, the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade, music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola 's and mass distribution of physical records and CD 's now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service Ritmoteca.com in 1998 [1]. Ritmoteca had a library of over 300,000 songs, offering individual songs for 99 cents each and albums for $9.99. After signing distribution deals with many major music labels such as Warner

Establishing the target market is the focus of the case. There are different avenues they can venture down. The key is to figure out which will be generate sales more quickly and prove to be the most beneficial to the company. Polyphonic’s options are to market to the record labels, producers, or the unsigned artists.