1. Digital convergence in television industry
Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment. Social TV is a new way people watch TV. When they watch TV, they comment on social network sites. People discard the way of facing TV screen individually, and from the social TV, participants will feel deep sense of involvement in exchanging opinions with others (Margherita P. Alessandra M. 2011).
This article will mainly discuss the convergence of TV programme and social website, revenue model as well as cultural production and consumption. Take TV programme Dad Where We Go for example.
2. Case study: Dad Where We Go
2.1 Structure of TV programme and Weibo2 interaction
At first Dad Where We Go broadcast on TV, and audiences know the real condition of the show. Then the official Weibo post relevant content on website, with the Weibo effect and
Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.
In “Social Networks”, Neal Gabler explains how television shows and social network influence our daily interactions with friends and family in great details. The author shows that all TV show is just a fiction nowadays. Gabler said,
The British colonialism in India started in the 19th century and ended in 1947, after the Mughal Empire and the Aurangzeb (that controlled India at that time) collapsed. One of the reasons for colonizing India was trade, due to India’s great amount of raw materials. This colonization caused many negative and positive consequences. The British treatment to the Indians was derogatory, consequently, the Sepoy rebellion started.
The Great War was one of the most carcinogenic battles in history ignited by the murder of Archduke Franz Ferdinand, and as a consequence, defensive alliances promptly took global military action. In contrast to previous wars, it revolutionized the work field for women, refined weapons, and also caused mortifying casualties. It spurred a demand for labor and in this new chapter; women were nurses, teachers, secretaries, and factory workers. (“Women's Roles on the Home Front”). This war became distinctive as it did not follow the traditional lines for weapons since new technologies defiled previous rules and expectations (Abayawickrema). It was viewed as the dawn of modern chemical warfare, resulting in approximately 1,240,000 non-fatal casualties,
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.
The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other
A Feral Institution My legs cannot move faster, My eyes cannot widen any further, My shrieks cannot ring sharper, My life cannot face a greater danger. Dust spins in the wake of my terror And my fear’s advances.
Traditional media was a one-way street limiting the ability to give any thought on the issues at hand. Social media, however, offers a two-way street effect that enables the user the ability to communicate. Social media is a great tool for both keeping in touch with family and friends, as well as staying up to date on current affairs worldwide. Social media and networking sites have become popular these days and people of all ages, denominations, color and creed are meeting online to interact at social media websites.
In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.
The social media is one of the most common ways of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, and that it negatively effects their brains, character, or personalities, while most people see that the social media has a more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each
Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.
In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.
The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze
Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.
Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.