1. Digital convergence in television industry
Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment. Social TV is a new way people watch TV. When they watch TV, they comment on social network sites. People discard the way of facing TV screen individually, and from the social TV, participants will feel deep sense of involvement in exchanging opinions with others (Margherita P. Alessandra M. 2011).
This article will mainly discuss the convergence of TV programme and social website, revenue model as well as cultural production and consumption. Take TV programme Dad Where We Go for example.
2. Case study: Dad Where We Go
2.1 Structure of TV programme and Weibo2 interaction
At first Dad Where We Go broadcast on TV, and audiences know the real condition of the show. Then the official Weibo post relevant content on website, with the Weibo effect and
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The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.
Traditional media was a one-way street limiting the ability to give any thought on the issues at hand. Social media, however, offers a two-way street effect that enables the user the ability to communicate. Social media is a great tool for both keeping in touch with family and friends, as well as staying up to date on current affairs worldwide. Social media and networking sites have become popular these days and people of all ages, denominations, color and creed are meeting online to interact at social media websites.
In “Social Networks”, Neal Gabler explains how television shows and social network influence our daily interactions with friends and family in great details. The author shows that all TV show is just a fiction nowadays. Gabler said,
Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.
Author argues that Current shows on TV have more complex narratives, trust viewers to catch subtle references and have denser social networks. Johnson compares "Dragnet" to "Starsky and Hutch" to "Hill Street Blues" to "The Sopranos" to show the evolving complexity of narratives in television dramas. Even the reality TV is the easiest target around and is more complex compared to its historical game show. The author has divided and valued internet in three ways i.e. by virtue of being participatory, by forcing users to learn new interfaces and by creating new channels for social interaction. He also providing a laundry list of online interactions that bring people together and make them smarter.
There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.
In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.
Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.
The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze
Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.
The social media is one of the most common ways of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, and that it negatively effects their brains, character, or personalities, while most people see that the social media has a more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each
Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.
What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.
In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.