It is the most effective and time efficient way to reach a large customer base. It is the best way to show your fans your business and receive their feedback. Using a social media platform is a very effective way to market your business to your advantage. Imagine launching a new product and it receives 1 million responses in a matter of minutes. That would not be possible without the many social media platforms available today. There are many platforms that people commonly use, such as Facebook, Twitter, Instagram, Pinterest and Snapchat, but just how many? There are some that are used and people may not even realize they are marketing tools. Statistics show the following statistics on people who operate a social media platform:
• Facebook- 93% (Mesenbrink, 2016), is the biggest social media platform on the internet. Facebook was established in February 2004 and has accumulated more than 1.59 billion active users. On a business level, Facebook is estimated to have more than 1 million small and medium business accounts, who actively advertise (Maina, 2017).
• Twitter- 76% (Mesenbrink, 2016), second on the list of most popular, shows to have over 320 million active monthly users. Business owners use Twitter as a means for communication, release dates for product and events and advertising ads to target specific audiences (Maina, 2017). Twitter’s downfall could be that the publisher is only able to use 140 characters per post, but the effectiveness of this
These platforms can enhance and aid in the success of businesses. Facebook is the largest social media site used in social networking. This social networking
Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for
Facebook, being the most popular, has over 24 million active users per day, which is 37.5% of the population. The beauty of social media is that users have an environment where they can share posts, photos, videos, and even music to people around the world instantly. Social media is evolving
Today, it is very easy to obtain information of any kind. Thanks to the convergence and development of technology. “The Internet”, which today is one of the easiest ways to obtain quick information without allot of effort. There are millions of people from around the world that use the Internet as a tool to communicate, search, and find information on about any topic imaginable. (Aynur, Nejat, 2015). In this Essay on Social Media, we will be discussing the advantages and disadvantages of easily obtainable information, the advantages and disadvantages of social media, and importantly how knowing of these things can alter how a person might use social media, as well as the credibility issues that arise from the information on
platforms in our daily life. According to the 2012 statistics by the largest social networking site Facebook,1 there
Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these
In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.
On average, Americans spend close to 9 hours a day posting, tweeting, and streaming our lives on multiple social media platforms. Most people use social media to connect with others, express themselves, and to share opinions with the world. Businesses even use social media to advertise, expand customer service, and perform media checks when hiring potential employees.
Facebook is the largest of the social media networks at this time. There are an estimated 1.65 billion Facebook users who are active in any given month. The number increases by an average of 15% per year. With numbers like that, your target audience is likely to be on this social media giant, so this isn't one you want to overlook when it comes to online marketing.
56% of Americans use social media that means 177 million people in the United States use some form of social media. Social media has changed how we all communicate; we can get instant updates to any kind of event sporting, political, even national disasters from a device that can fit in the palm of our hand. Since 2004 Facebook has went from 1 million users to 1.15 billion users, Twitter since 2008 went from 6 million users to 555 million users today (Morrison) Since so many people use social media on a daily basis 93% of marketers use social media for business (Morrison). Many people use these resources as a news source as well as a way to communicate with friends. With so many users someone is bound to use these resources as a way to spread
The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion,
Pew Research Center report the following statistics (see figures 1.1 and 1.2). In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use
It is said that 1.73billion people are now on social media (anon,2013), which is around ¼ of the population. This may be one of the many sites including Facebook, Twitter, Instagram, BlogSpot etc. These websites all use many formats, but their prime agenda is to help individuals around the world communicate.
“60% use Twitter, 33% utilize YouTube, 70% employ Facebook to communicate with their customers… 96% plan to spend more money on marketing through social media” (Southern New Hampshire University, 2015).
Analyse the benefits and disadvantages of using social media to market to the various different stakeholder groups