Do Your Web Content Visibility? Essay

Some of the principles I learned were to write up my research in a standard form that is recognized by the community, such as writing for the general public, or lawmakers. Wording and use of terms is therefore matched to the audience educational level. Another technique I learned was to summarize my research paper into three main points “1) What you are writing about 2) What you don’t know about it 3) why you want your reader to know and care about it” (p46). Additionally, I found this last technique helpful in creating my thesis statement.

Explain how the headline and picture are effective and how they link to the text. (8 marks)

There was an article written by Maria Konnikova that explains exactly why authors choose to incorporate specific words in their headline or why they choose certain headlines. In her article titled How Headlines Change the Way We Think, Konnikova looks to bring more attention to misleading headlines. She explains how headlines influence people's minds to look at to read articles in certain ways. These titles brought

1 inch margins, 10 or 12 Times New Roman font, cite references appropriately in text (direct quote versus paraphrasing), appropriate structure of the reference page, sentence structure

1st paragraph: introduction to the novel, author, date published and 2/3 sentences that summarise plot/storyline – needs to also lead reader into your articles focus

Some observations I have made about news articles and magazines when searching for information myself, is these type of sources tends to use enticing titles to grab the reader’s attention, which I have personally found to be very effective. Also, these sources use language and vocabulary that makes it easy for individuals who have never heard of the topic to understand. Organizationally, these sources do not typically have different subheadings, instead it usually is a writing with various paragraphs. Being that these type of sources could be considered less “formal”

In his book, Holiday said, “Every decision a publisher makes is ruled by one dictum: traffic by any means.” Essentially, this means that no matter what article or story is on the internet, no matter how long or short, a publisher will choose the one they believe will create the most traffic. Traffic on a website means clicks by a user. If someone clicks on a story about “Dogs Doing Backflips!!!!” Then, once they view the website it is recorded as a “click.”

Bywater is a professor at Dixie State University, He teaches expository english and has his way of doing so. On every Tuesday of the semester a printed draft is to be brought into class for class evaluation and on Thursday the final draft is due. On Thursday Bywater gives the topic for the next paper. He teaches based on The Rules of Thumb 9th edition, a book written by Jay Silverman, Elaine Hughes, and Diana Wienbroer. He urges his students to use sentence level structuring. Sentence level structuring includes level one, two, and three sentences. These sentence levels make up the compound, complex, and complex-compound sentences. The way the paper should be set up is introduction, body paragraphs, and conclusions. Conclusions should give a sense of closure. Slowly but surely Bywater hands out sheets that give instruction based on the week's assigned paper. He encourages students to following a checklist, avoiding MLA , and he also prefers that the students tell the main story of the paper in the introduction.

Good example of format or style. Language and structure clear and unambiguous. Structure demonstrates understanding and application.

Simplify the written language. To make documents clear and easy to translate, keep headlines and sub-headlines parallel. Use the same term to mean the same thing throughout the documentation. This can be implemented through the utilization of a source style guide and glossary.

“22 Tips to Gain Weight FAST!” “You’ll Never Look at Barbie Dolls the Same Way After You See THIS Picture!” “Insurance Companies HATE this new trick!” We’ve all seen articles with similar headlines. In fact, they’ve gotten so common that we rarely think anything of them anymore. They’re all over the Internet - on Facebook, on Twitter, on Instagram. However, although they may seem rather pointless or annoying, there is a reason that journalists use clickbait to headline their articles. Justin Bariso argues that although nearly nobody enjoys seeing clickbait, journalists utilize it simply because it is effective, and people should be more understanding about it, as it is not pointlessly annoying. He strengthens his argument throughout the article

In watching the news, viewers seldom realise that so many different factors influence the individual bulletin. Stories are often not a clean-cut cross section of the day’s top stories, and there is no specific ‘ultimate guide’ to creating a news bulletin. According to Boyd et al (2008, p150), item order eventually becomes instinct rather than the work of a formula. It is all-dependent on situation, as well as the individual company, their method of approach and even the individual producer of the day. There are obviously several key factors that influence elements of a bulletin, however, with each station prioritising theirs according to audience and company values.

Choose the right font and size. Times New Roman 12 has been the long standing standard. Keep italics, underlining, bold, and the use of bullets to a minimum and stay consistent with the style you choose.

If you’re creating content with the hope that you’ll rank well in search engines, you need to be up to date on the latest practices. Here are some fundamentals to get you started.

In the January 18th, 2012 New York Times article “The False Ideals of the Web”, Jaron Lanier attempts to take a very difficult issue – one that many view in terms of black or white – and find some middle ground. Unfortunately, what he ends up doing in the article is create an either/or situation, rather than find any middle ground. In the end we are left in the same situation that we started with.