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Dollar Tree

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According to the Miles and Snow strategy typology, there are four basic organizational or strategic types; prospector, defender, analyzer, and reactor (Parnell, 2014). The prospectors tend to be creators of change in the industry. Defenders do not search for new opportunities outside their normal narrow product-market domain. Analyzers are flexible and are mixture of both prospectors and defenders. Reactors are not consistent, and do not respond to environmental pressures well (McDaniel & Kolari, 1987). Dollar Tree would be categorized under the defender strategy. They have a narrow product-market domain, and do not search for new opportunities. Dollar Tree did not introduce any new products or services first as Dollar General opened its first

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