Dress Me Up Business Plan

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

This was my 2nd year in clothing construction and my 7th year in girls buymanship. If you know me good enough you would know that I don’t dress up often so when I do it must be a special occasion. During buymanship and clothing construction I am able to dress up some and as much as I want to. These last 2 years I have enjoyed making something that I can use quite frequently in clothing construction, doing so makes me feel good about myself and what I've done.

Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

Clothing has existed for many centuries and has evolved over time. At one time, clothes were made very simple; over time the stages of developing clothes has drastically changed. The design and style of clothes changed as well.

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

Target has a wide variety of clothes that appeal to a wide variety of people. The main segments of their targeted consumers are women, men, and children. The sub-segments in women’s clothing are active wear, youth, or maternity. Active wear are for women who are looking for comfortable clothes to workout in. Youth are for casual or business casual people to wear on a day to day basis. Maternity clothes are for women who are pregnant and looking for clothes that are bigger. Men sub-segments include active wear and casual wear. Both sub-segments serve the same purpose as the women’s. Children sub-segments include infant, toddler, and school uniforms. Infant are usually gender-neutral clothing for all babies. Toddler clothing are for kids around

According to world-renowned fashion designer, Karl Lagerfeld, who describes, “One is never over-dressed or underdress with a little black dress.” Sometimes the simplest item of clothing with little or no accessories can really make unique and one of a kind. The item I’ve selected was my recently new Old Navy Black T-shirt Dress. The dress gently hits above my knee with rib-kit crew neck and to finish with cap sleeves. The dress’ materials would include 93% cotton and only 7% spandex. The dress is a soft, medium –weight jersey material that comes in a variety of colors. I’ve selected this item of clothing because currently in my life I am transitioning my life from a young woman who loved to wear funky patters to a young woman who is shorty

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

nature of children’s fashion trends could also provide strong support. The probability of quick customer

One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.

Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.