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Drinking And Driving : Is It Worth It?

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Drinking and Driving: Is it worth it?
This advertisement is presented by BMW and it responds to the never-ending accidents caused by drinking and driving and the fact that you could be handicapped for the rest of your life. The NCADD, National Council on Alcoholism and Drug Dependence, states “drinking under the influence is a crime. Driving under the influence, also known as driving while intoxicated, drunk driving, impaired driving is the crime of driving a motor vehicle while impaired by alcohol or drugs, including those prescribed by physician.” Drinking and driving is very dangerous and can cause disasters injuries. This advertisement has many aspects to it, which includes the two legs, one human and one prosthetic. It also includes the text, “Spare parts for humans are not as original as those for cars,” and the white and blue background colors. As you can see, there is a lot of contents in this visual text and it is a warning to what can happen if you drink and drive. This advertisement makes sense coming from a car manufacturer, because drinking and driving kills so many people a year and they want you to stay safe. When looking at this visual text, there are two legs in the middle, so when you look at it, they are the first things you see. This image of the two legs is very noticeable because the two legs cover more than two-thirds of the page. These two legs are very unique because one is human and the other is prosthetic. The prosthetic leg shows that this person

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