June 6, 2008 the flag flying over the U.S. Capitol commemorated the 75th birthday of a distinctive slice of Americana: the drive-in movie theater.
It was on that day in 1933 that Richard Hollingshead opened the first theater for the auto-bound in Camden, N.J. People paid 25 cents per car as well as per person to see the British comedy Wives Beware under the stars.
The concept of showing movies outdoors wasn't novel; people often watched silent films on screens set up at beaches or other places boasting an abundance of sky. However, it took an auto-parts salesman such as Hollingshead to see the genius in giving a car-loving society one more activity they could do in their vehicles.
He first conceived the drive-in as the answer to a problem.
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He patented his concept in May 1933 and opened the gates to his theater the next month.
The second drive-in, Shankweiler's, started a year later in Orefields, Pa. A few others followed, but the concept didn't really get traction until the advent of in-car speakers in the early 1940s. By 1958, the number of drive-ins peaked at 4,063.
"Drive-ins started to really take off in the ‘50s," Kopp said. "They offered family entertainment. People could sit in their cars, they could bring their babies, they could smoke. Drive-ins offered more flexibility than indoor theaters."
The indoor theaters were more flexible about scheduling, however, and could show one film five or six times a day instead of only at night. So to sell as many tickets as possible, the movie studios sent their first-runs to the indoor theaters. Drive-ins were left to show B movies and, eventually, X-rated ones. And being naughty helped some drive-ins survive.
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"Digital cinema will be both an opportunity and a threat for drive-in owners," said the association's director of media and research Patrick Corcoran in an e-mail. "An opportunity because digital will allow them to get new movies sooner than they do—they are often weeks behind the break for new films. It's a threat in that the digital transition will be expensive to manage, and some may not be able to do it."
Kopp of course bets on the drive-ins' survival. In 2005, he and his wife bought the Raleigh Road Outdoor Theatre in Henderson, N.C., for $22,000 on eBay. He said they've invested about $300,000 since to clear the seven acres of weeds and modernize the technology. Today the theatre can accommodate 265 cars and show movies in a 60-foot-by-80-foot screen. The sound comes through car radios.
Film fare of the Raleigh Road and other drive-ins typically consists of G-rated films, Kopp said. Disney movies thrive, as do animated films.
"We've had some folks that come out on a weekly basis. It's almost like a tailgate party," Kopp
Opening night drew a full house. Many were there for free, however, as Hollingshead and Smith had distributed free passes to as many local media as they could. The first film ever shown at a drive-in was the 1932 release Wife Beware, starring Adolphe Menjou. The partners complained they were not able to obtain a first-run film from a distributor. This was due to the fear that the gate at indoor houses would be lessened. This problem would plague drive-ins forever. Many shorts accompanied the feature. Admission was twenty-five cents per person. Three or more in a car were admitted for the price of one dollar.
Modern technology isn't disappearing and the need for movie theaters will continuously decline. If movie theater owners take the time to examine several of these options they will certainly find one that functions for them and begin to earn a revenue that is truly theirs.
Revised: August 28, 2002 In April 2001, Matt Heyman, co-founder of Cinemex, the largest chain of movie theaters in Mexico City, looked out the window of his office and pondered the future of his company. In just seven years, Heyman and his partners had nurtured Cinemex from a student idea into the largest theater chain in Mexico City, but they faced new challenges every day. Many of these challenges came from competitors. For years competitors ran old, poorly-maintained theaters, but in recent months they had begun to imitate Cinemex’s top-of-the-line exhibition venues. Their latest tactic: offering two tickets for the price of one on Wednesdays. Heyman wondered whether Cinemex should
Keith Albee Theater was opened on May 8, 1928. Early audiences came to the theater for both live performances, as well as the movies of the day. (??)In 1937, the Keith-Albee stood flooded for weeks, as did most of the city of Huntington. The theatre was re-emerged in 1940s and again brought entertainment to the Tri-State area.
In cinema’s early days, the film industry was based in New York, the nation’s theatrical center. Most movies were being filmed in New York, New Jersey, Chicago, and Florida. However, by the 1920’s, southern California had become the leading film capital due to its cheap land and labor. Films gained their popularity after Vaudeville actors striked in 1901. This left theaters scrambling for acts and films became the main event. Silent films were widely popular in the early 1920’s and were usually accompanied by live piano or organ music. Talking-pictures were first introduced in 1923, but did not become popular until 1927.
These clubs and theaters were a big hit during the twenties and were a great landmark of the changes in society during these times. They were home to great stars and the theaters started the idea of hollywood and movies.
| The first drive in theater was built in Camden, New Jersey in 1933. The drive-in theater fad peaked during the late 1950s because they were located in rural suburban areas that were convenient for families. They featured B-movies and later on became hotspots for exclusive teen lovers.
Since all theater had the same films, they focused on the quality of the theater as a form of differentiation (bigger and better screens, carpeting, emergency lights on floors, attractive marquees), while this was standard in the USA, this was new to Mexico
traveling circus presentations. They were marveled at, yes, but their use as a form of entertainment was limited and not considered, until on April 14, 1894 in New York City, the Holland brothers showed short films to the public in their arcade, using two rows of kinetoscopes. This started a country-wide fad, and the idea of showing movies gained speed. The film industry began to grow, until the 1920's, when it truly became an industry and movie theaters showing double-features had become common to most towns. This is when Hollywood studios began gaining ground as the place to be for actors, directors, writers, and anyone who was anyone in the film world. In the minds of the average American, Hollywood conjured up images of glamour and sophistication, of movie stars and lazily drifting smoke and reels of film flickering in a dark room. Hollywood; another world in of itself.
Competition between theaters often comes down to distance from home, convenience of parking and proximity of restaurants. Innovations by one theater chain are quickly adopted by others. The differing approaches of the theater chain companies are reflected in their cost of fixed assets per screen.
Paramount’s Dr. Jekyll and Mr. Hyde (1931) amongst others, became box-office hits by catering to the public’s taste for outlandish, supernaturally-tinged horror to transport them away from their daily lives. The harsh realities of life during this time also made escapist entertainment a more attractive proposition than ever before, and with tickets priced at around a nickel apiece, the movies proved a cheap way for the struggling populace to forget about their troubles for a few hours. Horror film began to fade, due to the war in Europe. The studios started focusing on lighter-themed cinema to appease audiences, leaving smaller production houses to pick up the slack with low-budget horror films in the 1940s.
The modern film industry was born around the beginning of the twentieth century. On April 23rd 1896 Thomas Edition showed the first publicly-projected motion picture at Koster and Bial's Music Hall in New York City. From there the film industry had an explosive growth rate. In fact,
The LOOK Cinema compared to the AMC are not quite similar, both cinemas have something slightly different from one another. The AMC only gives you two theaters to pick from, the normal theater, and dine in. At the LOOK Cinema, they give you three options the loft, evolution, and look dine-in. Each theater varies in price, even though the LOOK Cinema is pricier the experience is better. If you choose the loft, only people who are twenty-one and older can get in. This theater has sofas, which makes you feel as if you are watching the movie from home. The evolution, has power recliners, massive screens, and the best sound by Dolby Atoms. The look dine-in has scrumptious and fresh food served from the IVY Kitchen.
There is a broad variety of types of theaters available- conventional theaters, IMAX and drive in’s. Going
With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.