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Drive In Theatre History

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June 6, 2008 the flag flying over the U.S. Capitol commemorated the 75th birthday of a distinctive slice of Americana: the drive-in movie theater.

It was on that day in 1933 that Richard Hollingshead opened the first theater for the auto-bound in Camden, N.J. People paid 25 cents per car as well as per person to see the British comedy Wives Beware under the stars.

The concept of showing movies outdoors wasn't novel; people often watched silent films on screens set up at beaches or other places boasting an abundance of sky. However, it took an auto-parts salesman such as Hollingshead to see the genius in giving a car-loving society one more activity they could do in their vehicles.

He first conceived the drive-in as the answer to a problem. …show more content…

He patented his concept in May 1933 and opened the gates to his theater the next month.

The second drive-in, Shankweiler's, started a year later in Orefields, Pa. A few others followed, but the concept didn't really get traction until the advent of in-car speakers in the early 1940s. By 1958, the number of drive-ins peaked at 4,063.

"Drive-ins started to really take off in the ‘50s," Kopp said. "They offered family entertainment. People could sit in their cars, they could bring their babies, they could smoke. Drive-ins offered more flexibility than indoor theaters."

The indoor theaters were more flexible about scheduling, however, and could show one film five or six times a day instead of only at night. So to sell as many tickets as possible, the movie studios sent their first-runs to the indoor theaters. Drive-ins were left to show B movies and, eventually, X-rated ones. And being naughty helped some drive-ins survive.

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"Digital cinema will be both an opportunity and a threat for drive-in owners," said the association's director of media and research Patrick Corcoran in an e-mail. "An opportunity because digital will allow them to get new movies sooner than they do—they are often weeks behind the break for new films. It's a threat in that the digital transition will be expensive to manage, and some may not be able to do it."

Kopp of course bets on the drive-ins' survival. In 2005, he and his wife bought the Raleigh Road Outdoor Theatre in Henderson, N.C., for $22,000 on eBay. He said they've invested about $300,000 since to clear the seven acres of weeds and modernize the technology. Today the theatre can accommodate 265 cars and show movies in a 60-foot-by-80-foot screen. The sound comes through car radios.

Film fare of the Raleigh Road and other drive-ins typically consists of G-rated films, Kopp said. Disney movies thrive, as do animated films.

"We've had some folks that come out on a weekly basis. It's almost like a tailgate party," Kopp

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