E-Business Assignment

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Student name: Marcelo Chabes Student number: 3783 Class: MKT 1 Assignment 1 - Compare the E-Business strategies of TWO companies. Case study chosen: Amazon.com X Submarino.com Introduction Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle, Washington. Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995, Amazon.com started as an on-line bookstore, but soon diversified to product lines from DVDs to Furniture has defined the wide business where the on line store were making business. Amazon.com nowadays has operations in Canada, UK, Germany, France, China and Japan. If…show more content…
DETAILED EXPLANATION – the Candidate assesses Amazon’s business, showing that it is a popular web presence that works with charities, is interested in the customer’s opinion, and works with a varied group of products. Before start comparing both services provided by these companies, lets see below what Submarino.com provides to its customers: 1. Mundos (English: Worlds): It’s a section at Submarino.com, of sponsored on line stores. You’ll find brands like Microsoft, Sony, Philips, Apple, Palm and 20th century fox, for example. 2. Submarino credit card: A credit card alternative for who don`t wants to pay a lot of money in taxes and fees. 3. Multichannel Delivering: The alternative to buy a product on line and take it in one Americanas Stores (real world stores which fusion with Submarino.com in 2006). 4. Submarino Viajens (English: Submarino Travel): Where you’ll find hotels and resorts reservations, shipping promotions, tourism packages, flight tickets, tourism guides etc. All for your travel. 5. Ingresso Facil (English: Easy Ticket): Here you can find good prices for mainly concert, cinemas and theaters tickets. 6. Gift Cards: Works at the same way of Amazon’s Gift Card. 7. Submarino web services: Works at the same way of Amazon’s web services. DETAILED EXPLANATION – the Candidate assesses Submarino’s business, showing that it is a powerful web presence that works with reputable companies (Microsoft etc), in offering
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