E-Business Strategy Of Tesco

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable

COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.

Technology is playing a vital role in the expansion of global retail. Consumers can find most of the products they buy online, through various retailers, compare prices, thus choose the best offer. Companies like Tesco must have a large online presence if they want to be successful over a long period of time. Tesco must compete with other retailers on price and/or try to provide benefits in other ways. This lead to

Value-creation in e-business is linked with important e-business value drivers. These include: Efficiency, innovation, complementarities, as well as customer retention. This is the model proposed by Amit and Zott. The manner in which companies like ASOS construct business models is important in the way it creates value. As ASOS strives to implement web-based

Tesco PLC is one of the largest retailer in the world and by revenues it is the third largest , started in Welwyn garden city , Hertfordshire , England, and united kingdom , it has a large varieties of superstore and merchandise stores in many continents .it is one of the leading market of the groceries in the UK in which it has a market share of 28.4% , it has stores in many countries like Hungary , Thailand , Malaysia , Ireland . Recently it’s been proposed to open up in UAE.

A digital business strategy ‘refers to how businesses apply digital technology and media to improve the competitiveness of their organisation via optimising internal processes with online and traditional channels to market and supply’. (Chaffey, 2015, p. 15). Burberry is a British luxury fashion house with headquarters in London that distributes clothing, fashion accessories, fragrances, sunglasses, and newly launched makeup. (BURBERRY, 2017). Burberry has a digital business strategy that focuses upon three key areas, which are product retail, including targeting Omni-channel excellence and process, including changing the group’s ways of working. (Strategy, 2017).The company has clear digital strategy aims for not only the current year but

Chaffey, D (2009). E-business and E-commerce Management; Strategy, Implementation and Practise. 4th ed. Harlow: Pearson Education Ltd. P166.

Tesco Plc is the 3th company of the global sales of grocery sector than the field

Tesco, UK’s largest supermarket is facing a stiff competition from discounters (Aldi) and to a certain extent from the high-end supermarkets (M&S) since the past few years. Tesco’s share value fell from 321p in December 2013 to 168.15p in December 2014. (Yahoo, 2015) To add to this depreciating market value and low profits, Tesco has been in the headlines for a myriad of scams. Such a situation calls for a strategy overhaul.

E-Business is quickly becoming an important initiative for companies to take into consideration. E-Business impacts every aspect of how a business is run. Implementing e-business applications will require a new process design, organisation restructuring, new job descriptions within the business and new policies. An organisation’s ability to adapt to new technologies being introduced and new business models is an important factor to increasing productivity within the organisation.

Businesses need to take advantage of e-commerce to beat competition. There is an example of a leading organization in the building industry, with over 2000 suppliers and 25 stores serving both trade and retail customers. They wanted to reduce overheads, strengthen their supplier relationships and take advantage of e-commerce.

This research will answer the question “How e-business is developing for competitive advantage to provide profit maximization to DELL’s online business? To answer this question the research will review the initial period of Dell’s business and the effectiveness of those strategies and models. Then the market situation and business competitiveness and challenges faced in lieu of those situations will be quickly analysed to understand Dell’s management decision of creating Dell’s online business. Finally, the research will answer how the development of e-business allowed business to be more competitive by profit maximization. Following are the sub-questions identified for the research:

The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models, target market, products, and services, and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B), a business to customer (B2C), and a customer to customer (C2C). The Internet

A report on competitive strengths through e-commerce, opportunities, advantages, challenges, development, operations to achieve company’s goal. This