Threat of New Entrants
The e-commerce and online auctions industry is highly fragmented, with a large number of independent players occupying 78.2% of the market. With a low concentration, the two major players, Amazon and eBay, account for only 21.8% of the e-commerce and online auctions market. This indicates low barriers to entry as it not difficult for prospective competitors to establish an online shopping platform. Additionally, there are few specific skills required to participate in the market. Existing operators possess a number of competitive advantages over new entrants, such as reputation of product quality and consumer loyalty, while providing secure payment methods that have been enhanced for years. Furthermore, they also
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In response to high competition, companies had to differentiate themselves by practicing aggressive price-cut activities, including seasonal promotion and discount. Some organizations also began investing heavily in advertising and offering free shipping service as a way to attract new customers and sustain loyalty. Consequently, the industry expected to generate average profit margins amounting to 7.1% of revenue in 2014, although overhead costs remained low. Additionally, the intense competition has led to a new breed of online retailing businesses operating in a slightly different model, known as ‘social commerce.’ With attempts to generate more sales and reduce costs, websites such as Groupon and LivingSocial rely on word-of-mouth promotion and require consumer group participation in order for customers to receive a discounted price. These social commerce sites are expected to increase in popularity and contribute to overall industry growth in the upcoming years .
Power of Suppliers
The industry benefits from broad categories of businesses and individual suppliers. Since products could be obtained from numerous domestic and international suppliers, the bargaining power of suppliers is relatively low to medium. This is particularly apparent with industry giants who attract tens of millions of sellers to list products in their marketplaces, leaving each supplier with limited negotiation power. However, due to the intense
Bargaining Power of Suppliers: The bargaining power of suppliers in the industry is low. There are numerous suppliers in this industry, and the large department stores have the ability to negotiate for the lowest prices. In addition, the switching costs are low, as the products are not highly differentiated. There are a large volume of purchases in the industry, allowing the department stores to exert even more power over the suppliers.
Bargaining power of buyers is medium-high because of the low switching costs and wider spectrum of similar products selling at competitive prices due to the influence of developing countries
Bargaining Power of Suppliers: A producing industry requires raw materials - labour, components, and other supplies. This requirement leads to buyer-supplier relationships between the industry and the firms that provide it the raw materials used to create products. Suppliers, if powerful, can exert an influence on the producing industry, such as selling raw materials at a high price to capture some of the industry's profits. Tesco maintains direct professional business relationships with all their suppliers of organic food and non-food product worldwide. They also conduct supplier viewpoint surveys to find out what their suppliers think of Tesco.
Bargaining power of supplier: High levels of competition among suppliers act to reduce prices to producers. This is a positive for Ford Motor Company. Standardization of parts allowed Ford to reduce dependency on fixed supplier/vendor which goes into producer’s favor.
In the industry the supplier’s goods are critical to buyer marketplace success. There are few major suppliers. Some of them, including Monsanto, have vertically integrated companies for the production of seed and for supply raw materials. It increased their power market. The fact that there are few major suppliers permits them to have a high bargaining power. It constitute a high threat
The conclusion on the bargaining power of suppliers is high for equipment suppliers and relatively low for ingredient
The bargaining power of buyers stands in a direct relationship with the bargaining power of suppliers. If the bargaining power of buyers is substantial it increases the opportunity cost of suppliers. The greater the buyers concentration the greater their bargaining power. This bargaining power is also increased in markets where the suppliers’ concentration is high. The bargaining power is also increased when the cost of switching from one supplier to another is low. In instances where backward vertical integration is possible i.e. buyers setting up their own chains of suppliers the bargaining power of the buyer increases in that their prices may become more competitive. In a market where the buyers are more concerned over quality than price their bargaining power decreases as they are less inclined to shop
The Bargaining Power of Suppliers (Moderate): Most of the industry’s products are sourced and manufactured by a network of third parties. The supplier group is diluted compared to the industry; KMD alone has over 45 suppliers. There is credible threat of suppliers adopting forward integration resulting in loss of major suppliers and emergence of new competitors for the industry. Highly effective and specialised products will pose high supplier switching costs for industry firms.
Situation of the case: eBay is now faced with a direct competitor, Amazon.com. Even though Amazon.com has received most of the hype and publicity surrounding e-commerce, eBay has also built an innovative business truly sited to the internet. Initially, Amazon’s goal was to be the “Earth’s Biggest Bookstore” Since then, the company also entered music, video, toys and electronics business, extending the retail capabilities it had developed for books. Meanwhile, eBay aims to offer online marketplaces for the sale of goods and services, supplemented by other e-commerce platforms and online payment solutions. This case briefly explores the situation faced by both Amazon and eBay as they compete
Bargaining power of suppliers. Suppliers have the ability to leverage, control, and negotiate the cost of their products (Hill et al., 2015, p. 56). In the case of the suppliers of the office supplies industry, more so for Staples, the bargaining power is weak and is considered to be low. The reason for its power being weak is a result of large companies having several suppliers that will easily compete against each other to provide the lowest cost of products.
Bargaining power of suppliers: A boutique and diverse company holds bargaining power. GAME has the opportunity to build portenial mega stars and partner with these larger competitors.
The bargaining power of suppliers is low because of the presence of powerful buyers who are able to direct terms to the suppliers who are generally small firms. Besides these suppliers of tires, parts, electronic, mechanical equipment are small players and may have only one or two clients (ancillaries).
Based on the analysis of the five competitive forces affecting eBay, it appears that the online auction
ONLINE AUCTIONING SYSTEM _______________ A Thesis Presented to the Faculty of San Diego State University _______________ In Partial Fulfillment of the Requirements for the Degree Master of Science in Computer Science _______________ by Shanthi Potla Summer 2011 iii Copyright © 2011 by Shanthi Potla All Rights Reserved iv DEDICATION To all. v ABSTRACT OF THE THESIS Online Autioning System by Shanthi Potla Master of Science in Computer Science San Diego State University, 2011 The online auctioning system is a flexible solution for supporting lot- based online auctions.
The high buyer power led to the intense competition within an industry by decrease the prices and bargaining for improve of the product quality. Consequently it will diminish the industry profitability. Besides, the power of buyer depends on the characteristics related to its market situation and also the how importance of its purchases compare to the buyers overall costs or purchases. (Bargaining Power of Buyers: Porter’s Five Forces Analysis, 2013)